Propaganda is a very misused, overused and abused word today. Politicians use it all the time to attack each other. In such cases, we should take a closer look at the word Propaganda itself.
Merriam-Webster defines Propaganda as ideas or statements that are often false or exaggerated and that are spread in order to help a cause, a political leader, a government, etc.
Of course, we can take the liberty of interpreting Propaganda as a more open nature of promoting oneself or ones interests to an audience.
The most well known example of Propaganda is the 1940 film The Eternal Jew, directed by Fritz Hippler and produced by the Minister of Propaganda Joseph Goebbels under the Deutsche Film Gesellschaft banner. The film was nowhere near subtle, and portrayed Jews as Uncivilised, Parasitic and worse. However, times have changed and propaganda in its current form is very subtle, often using bias to have its way.
In the recent times, propaganda has managed to make its way into the Transport sector too. When we say Propaganda in the Transport sector, we do not refer to naming stations, airports, roads and bridges after people. Mumbai has one major railway station and its airport named after Chhatrapati Shivaji. Bangalore has its central bus station and airport named after Kempegowda. This is a global phenomenon. New York’s major airport is named after former President John F Kennedy while it’s secondary airport is named after the 99th Mayor Fiorello La Gaurdia.
The propaganda we look at is subtle, and in some cases, not so subtle.
A Nationalistic Bus?
At first glance, the Atal Sarige operated by the Bangalore Metropolitan Transport Corporation [BMTC] looks like its livery is is draping the bus with the National Flag. But. It’s wrong. If you take a second look, you’d notice that the colour scheme is White, Green and Saffron/Orange. The party colours of the Bharatiya Janata Party [BJP]. Further, the name itself is a giveaway. Named after former Prime Minister Atal Bihari Vajpayee of the BJP, the bus was meant to serve the poorest of the poor.
Note: If you’re Mumbai, the highest fare is on a bus with its route number starting with AS, and if you’re in Bangalore, it’d be the opposite.
And now, for a little Aesthetics.
Pink is known to be a very soothing colour. It is often used to calm inmates in prison.
However, the Telangana State Road Transport Corporation [TSRTC] bus above did not turn pink to soothe its commuters. Telangana State was formed in 2014, and the party that won a majority in its Assembly Elections was the Telangana Rashtra Samithi [TRS], whose party colour is Pink. Thus, everyone who sees the bus will remember the colour pink and every time there is a campaign by the TRS, people will be calm, because, Hey, Pink is a soothing colour.
And now, for the most interesting, and perhaps most noteworthy form of Bus-based propaganda.
Welcome to Tamil Nadu, where all the various divisions of the Tamil Nadu State Transport Corporation [TNSTC], the Metropolitan Transport Corporation [MTC] of Chennai and the State Express Transport Corporation [SETC] are like Chamelons. Remember the phrase “गिरगिट की तरह रंग बदलना” (Girgit Ke Tarah Rang Badalna)? That’s what TNSTC/SETC/MTC buses do. Change colours; Every time the government changes. It’s like an unwritten part of the party manifesto.
Here’s a picture of an MTC bus taken in April 2011 below. It’s blue in colour. Blue is also a soothing colour, although I fail to understand why anyone would want to say ‘Feeling Blue’ to refer to Sadness.
This picture was taken in April 2011, a month before the All India Anna Dravida Munnethra Kazhagam [AIADMK] government won the elections. Colour combinations were aplenty across Tamil Nadu. Some buses bore different shades of blue and yellow, some were white with Red, Yellow and Orange stripes across them, there were many.
Now, they are all uniform. While, I did mention Fragmentation in an earlier post, it would be great if each city had its own identity in terms of colours. Here, Tamil Nadu is one single entity in terms of coloured buses.
All long distance buses, including all SETC buses are now Green in Colour. They’re light green in colour with dark green stripes, or dark green in colour with light green stripes, depending on how you may want to look at them. Local buses, including all MTC buses all sport the same Brown-Beige combination which makes it look like the bus wasn’t washed at all. Perhaps a plan to not wash the buses regularly.
Below, is one such repainted bus, taken in 2013, belonging to TNSTC Coimbatore.
See, what did I tell you? Where did this come from? Some people tell me that the colour has to do with what happened before this repainting. Barely three-four months before the buses got this brown colour, they had a different colour.
Notice the colours? Notice the photo of Jayalalithaa on the windscreen? I know it’s a bit difficult to see it, but can you see it. In the picture, Jaya is seen wearing a saree that is the same colour as the Maroon on the bus. Her complexion matches the beige on the bus. Tada! When the paint jobs were done, all buses sported a huge photo of the Chief Minister on the front windshield on the left hand side.
And now, finally …
They say, greens are good for health. They say Green is a sign of Eco-Friendliness. But, the leaves here don’t exactly say that do they?
While MTC curiously chose to name these buses as ‘Small Bus’, not ‘Mini Bus’, they also decided to put a few leaves on it. No points for guessing why. The AIADMK’s Party symbol is: Yes, that’s right, Two Leaves! But, wait! You can see four leaves on that bus! Simple: 2+2=4. The more the merrier. Two more leaves is just going to reinforce things into the commuters head.
Now, notice something common among all these Transcos mentioned? They’re all State-level bodies, not Municipal ones. You’ll never see BEST, AMTS, or PMPML like this. Why? Decentralisation of transport management ensures that while Municipal Bodies have the wherewithal to run the Transco, they won’t have the time or resources to go behind such trivial stuff. They’ll have more important stuff such as banners, roads, naming of Chowks to work in their favour.
On an unrelated note: Searching for Purple Faeries on Google leads you to the Tag Purple Faeries. I call this, Purple Propaganda..
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