Uber has off late being doing a lot more apart from Transport. Isn’t that a good thing? It improves the scope and impact on Transport. People seem to view transport as just moving from one place to another, but the larger point is, it includes a lot more. For many of us, a daily commute is a new learning experience. Ola did the same with Ola Cafe, but they didn’t gauge the market correctly, thus leading to a premature death, similar to Flipkart’s Flyte Music Store shutting down in 2013, when Apple iTunes entered the Indian market. Both Flyte and Ola Cafe shut down when the competition was relatively low.
Why don’t people understand the need for diversity within the transport ecosystem? Is it that hard to understand? Is the traditional get into a train and let the conductor tear a ticket the only way to travel? Is driving your own car the only way to travel? Technological disruption cannot be ignored. It is the same disruption that allows for multiple possibilities in any sector, be it transport or food.
Below is an article from the Daily Caller on this matter.
What are your thoughts? Do leave them in the comments below.
Uber’s New Ventures Have Little To Do With Their Transportation
Uber is full steam ahead on their mission to permeate every aspect of the service industry by integrating far more than ride-sharing. The introduction of “Uber + Travel” and “UberLIFE” showcases that the ride-hailing company isn’t satisfied with its current global stature. The new features will be available in China over the coming months, and will…
I don’t see anything wrong in Uber going beyond transportation if they’re improving the quality of life and giving passengers more value.
True. Isn’t that what Ola was trying to do with Ola Cafe?