BEST recently announced that it would ply AC services to Imagica.
Yep, you heard that right. BEST, which has been incurring heavy losses for several years now, has decided it will ply AC buses to Imagica. Apart from this, BEST has managed to get Diamond Traders to sign a ₹80,000 agreement for bus services from Andheri to Seepz.
BEST is also looking at tying up with IPL to provide bus connectivity to stadiums during matches, something that BMTC has been doing for the past few years.
Now, the question is, what buses is BEST using? Since it is a weekend bus, they can probably use the Volvo on Sunday when AS-4 is not operational.
A BEST Volvo on Route AS-4 from Backbay Depot to Oshiwara Depot. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
Using them Purple Faeries on this route, would severely ruin BEST’s image as only a handful of them are good, mostly from the Oshiwara Depot.
A BEST Cerita running on route AS 461. Image copyright Srikanth Ramakrishnan, licenced under CC-BY-SA 4.0, available on the Wikimedia Commons.
Along with this, a new route has been proposed. Now here’s where it gets interesting. The new route, has been proposed from Vashi to Ghatkopar. Yes, you read that right. Vashi to Ghatkopar, across the Thane Creek. The proposal is to connect it to the Metro at Ghatkopar [which seems nearly impossible given that there is no land available near Ghatkopar]. However, it would be marginally easier to connect it to the Monorail. Or better. Connect it to Ghatkopar Depot. Get on to them Purple Faeries on AS-388 to Poisar Depot.
Now, what seems to be the problem here?
Building a set of pillars for a ropeway from Vashi Bus Station to the Vashi Creek.
Building a set of pillars in the wetlands occupied by mangroves on both sides of the creek.
Building a set of pillars on the actual creek.
Crossing the Eastern Express Highway, building in Ghatkopar, and reaching the station.
So at the end of the day, this will be a super problematic thing to build. However, if they are able to build it, I, for one, would be super happy.
The issues here are:
Permissions to build over wetlands and the creek itself.
Variations in height. Most Ropeways/Cable Cars have a fixed gradient. This stretch would require the alignment to go up and down multiple times.
Turns. Again, most systems have a straight route. This one would require zig-zags.
However, the Vashi to Kopar Khairane plan is a brilliant idea. For starters, it would ease traffic on the Trans-Harbour line, the Thane-Belapur Road, as well as the Vashi Bus Station Road. Besides this, it will also provide a brilliant an scenic view of the entire city. While in most parts of Mumbai, the West saw development, in Navi Mumbai, barring Nerul and CBD Belapur, it was mostly the East, along the Highway that grew faster. It’s time to revolutionise our nations’ transport systems, and what better way to do it than the Mumbai Metropolitan Region!
So, how do Bus Conductors tell the bus driver to start the bus, and stop the bus at a bus stop?
There are various ways. In this article, I’m going to explore the different ways they are done, as well as delve a bit into the operations of buses of two non Indian cities, where a conductor doesn’t ask for a bus to be stopped, but the passenger does.
So let me start with our Desi transcos.
Starting, in no particular order:
BEST, NMMT, PMPML
The BEST Model also applies to NMMT, TMT, MBMT, PMPML, and partly to MSRTC.
A Bell-Pull inside a BEST bus. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
Here, there is a bell next to the driver, with a bell-pull that goes upto the back of the bus. The rope of the bell pull is looped through several hoops, enabling the conductor to pull it from wherever he is standing. He pulls the rope and the bell rings. A single ring signifies stop, and a double ring signifies go. In MSRTC buses, especially at night, a double ring while the bus is in motion is to inform the driver to switch off or switch on the lights. Since BEST AC buses have only a front door functional, the driver knows when to stop or move the bus, while in the case of NMMT and TMT, the rear doors rarely open.
MSRTC
This is very prevalent in the Hirakani [Asiad] buses. It is similar to the bell-pull, but with a twist. Instead of a bell, an electric bell is installed near the Driver. A wire casing runs along the roof of length the bus, with bell switches after every three seats. The conductor presses the switch once for stop, twice for go, and twice in motion for the lights.
BMTC and KSRTC
One of the most interesting methods, no bus of BMTC has ever had a bell pull for the last decade. The conductor here, tells the driver to stop or move. He or she yells, that’s right, yells! The phrases used are Hold for stop and Right for go. Of course, Hold often sounds like Hold It, or Whole Day, and Right sounds like a Britisher saying the word, with stress on the ‘r’ and the ‘ight’ sounding like ‘oit’. This happens in the Vajra as well. Few conductors carry a whistle with them, blow it once for stop and twice for go, but most of them prefer shouting it out.
MTC and TNSTC
Older MTC and TNSTC buses had a bell pull in them, with the same ringing order as BEST. However, newer buses, especially the semi-low floor buses that came with the advent of JnNURM buses didn’t have these. In these buses, the conductor officially carries a whistle, and blows it; once for stop and twice to go.
DTC
DTC is a unique case. The conductor doesn’t tell the driver to stop or go. The driver stops, and looks at the mirror and leaves. However, this does get a bit confusing, given that nobody in Delhi seems to follow the enter from the rear, exit from the front rule. I wonder how the driver manages.
And now, for something completely different …
MTA
Metropolitan Transit Authority [MTA] buses in New York have a system where the passenger tells the driver that he or she wants to disembark at the next stop, since there is no conductor. How I wish, the BMTC was a bit smarter in this regard.
If you are a fan of the 1990s Nickelodeon animated TV show Hey Arnold!, you would notice that in the very first episode, Downtown as Fruits, you’d notice that Gerald refrains from pulling the bell-pull to indicate the stop.
MTA buses used to have a bell-pull along the length of the bus, next to the window, which a passenger could pull to indicate that they wanted to disembark at the next stop. These were subsequently phased out in 1980, with a yellow touch-sensitive tape on the walls that passengers would use instead. Once considered a relic of the bygone era, they made a comeback in 2009. Many a passengers were surprised, especially the old-timers, who were overjoyed on seeing something from their generation return, followed by the youngsters, who had never seen them before.
TfL
Transport for London [TfL], which operates the red London bus, which is what BEST buses were originally modelled on, have a bell-switch on the support poles within a bus. Indian buses, most notably Tata Marcopolo buses also have these, but they are not in use.
BEST Bus No. 56 at Versova Yari Road Bus Station. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
Public Information System / Intelligent Transport System
Now, I am going to start by introducing BEST’s Public Information System [PIS], also known as Intelligent Transit System [ITS], that I had attempted to explain in my post on Electronic Ticket Systems. As stated earlier, each bus stop in BEST is numbered. This number is used to identify the buses that stop at that particular bus stop and is used to determine the ETA of the buses that are arriving at that stop. This number also ensures that each stop is unique and in the database, so that the conductors can enter it on their ETMs. While, there may be two or more bus stops, adjacent to each other, sharing the same name, each bus stop caters to different buses and has a different Stop Code. However, for a particular bus, only one of those stops matters and thus, there is no confusion for the conductor as well.
In partnership with several firms, including Trimax IT, Verve Compusoft, Overtures Infotech, the BEST PIS is visible at its website http://bestpis.in.
Each bus is fitted with a set of GPS devices that are present above the drivers’ seat. This helps coordinating the location of the bus and transmitting the location to the server.
So, now:
At 9.10am on 8 September 2015, I sent BEST 07187 as an SMS to 56060.
I promptly got a response with the following:
NEHRU PLANETARIUM STOP : 003AS ETA 09:41,004AS ETA 09:41,033 ETA 09:44,305 ETA 09:48,592AS ETA 11:07,086 ETA 13:01,, Powered by Verve Compusoft Pvt. Ltd.
Here, 07187 is the stop code for the last Bus Stop towards Tardeo at Nehru Planetarium, where AS4 and A74Express stop. The response may be a bit confusing if it is the first time you are reading it, but here is what it means:
Nehru Planetarium is the name of the stop. The Expected Times of Arrival of the following buses are:
AS-3 at 9.41am
AS-4 at 9.41am
33 at 09.44am
305 at 09.48am
AS-592 at 11.07am
86 at 1.01pm.
Of course, do note that this doesn’t mean that the next 86 is going to come after 4 hours, it merely means that the next 86 with working GPS device is that far. It could also mean the system is faulty, since it was showing an ETA of 3.42am for AS-4 last night.
Now, BEST plans to integrate the existing system with a map that will show the exact position of the bus, live, on the map. While I personally feel this is a great move, BEST should also use this opportunity to ensure that all its buses are taken into consideration.
Stop Information System
This was something that started with the Jawaharlal Nehru National Urban Renewal Mission [JnNURM], now replaced with the Atal Mission for Rejuvination and Urban Transformation [AMRUT]. Under this, all buses were fitted with three exterior LED displays, one at the front of the bus, one on the side and one at the rear to display the route. While cities like Bangalore, Chennai and Mysore alternatively scrolled English and Kannada/Tamil on these displays, and Coimbatore showed only Tamil on all displays, BEST decided to have only Marathi on the front display, with English on the other two displays. A fourth LED display was present inside of the bus, behind the drivers area. This panel would display the upcoming stops, accompanied by an announcement. In most cases, they rarely work. They work in most of the older Blue-coloured JnNURM BMTC buses where they display the destination and the next stop. These systems work excellently in the Ahmedabad Janmarg as well as PMPML Rainbow. In BEST, I have experienced this only once, back in 2012, when I was in an AS-505 between Bandra Bus Station and CBD Belapur Bus Station. This system works with GPS too. However, it is nonfunctional on most BEST buses today, and needs to be revived soon.
Bus Identification System
Now this may come as a surprise to many, including my fellow BEST users, because it is not a very well known system. Some people may have seen it in a few buses that are part of Backbay Depot.
OnBoard Bus Identification System for Visually Impaired Passengers on a BEST Bus of the Backbay Depot. Image copyright Coolguyz.
This device is called OnBoard, and is jointly developed by the Xavier’s Resource Centre for Visually Challenged (XRCVC), in collaboration with Assistech of IIT-Delhi. It was tested first by BEST in two buses in February-April 2015 and then tested out in DTC. From what I gather, the system requires a visually impaired person to activate a switch which then informs them of any approaching bus. The box is fitted on the window frame next to the single seat up front. I believe this has scope to connect to the existing GPS set-up in order to make it automated, so when the bus reaches a stop, it gets triggered on its own. So, imagine if someone is waiting at World Trade Centre, for Bus No. 134. A bus fitted with OnBoard arrives, detects its location, or synchronises itself with the Bus Stop [a slightly expensive, difficult to maintain, but more efficient system] and it announces to the passenger: बस क्रमांक १३४: बॉकबे आगार ते प्रबोधनकार ठाकरे उद्यान शिवडी , followed by Bus Number 134, Backbay Depot to Prabodhankar Thakre Udyan Sewree. This would be great in my opinion.
This would be BESTs second attempt at trying improve accessibility for disabled passengers, with the previous one being the induction of the Ultra-Low-Floor Tata Starbus in 2004 with automatic doors and ramps for wheelchairs.
At the end of the day, BEST has done a good job at trying to do what it is supposed to do: Be a Transport Undertaking that caters to the Passengers, rather than try and rake in money, which is what NMMT , TMT, and mainly the BMTC seem to be doing. BEST was among the first transcos in India to reserve seats for women, senior citizens, physically-impaired commuters, and charge visually-impaired commuters a flat fare of ₹2 [earlier ₹1].
A smarter BEST, one that is able to cater to its commuters effectively, will most certainly help in making Mumbai a smarter city.
Daily Passes are something that drives every Transco today. It is not only beneficial for the transport body, but also for the commuter. A Daily Pass allows a commuter to travel unlimited for the day it has been issued at a nominal cost. In the long run, it is very useful. Some cities, like Bombay, and Bangalore, have special Daily passes for regular buses and AC buses. Now, there is a lot more to Daily Passes than what is visible on the pass itself.
The biggest headache for a transco is the resale/reuse of passes. To prevent this, several of them implemented select measures. Now, let us have a look at some of these measures.
PMPML
A daily bus pass of the PMPML. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
PMPML has had Daily passes right from the PMT-PCMT era. Even back then, it had mandated a PMT/PCMT issued Identity Card for the Daily Pass. With the subsequent merger of the PMT and PCMT into the PMPML, the PMPML started issuing the ID cards and Daily Passes. The old PMT era Daily Pass is today used as a PMPML Weekly Pass with the start and end dates punched out.
The PMPML Daily Pass, is a Pink or Off-white coloured ticket, with space for the date, month and last three digits of the ID card printed on it. This is valid on all buses including the Rainbow BRTS, Katraj-Swargate-Hadapsar BRT Volvo buses, but are not valid on the AC Pune Darshan and CityAir Airport connectivity buses. The pass is valid on the entire operational region of PMPML, outside the municipal limits of both Municipal Corporations. To prevent its resale, the ID card number is punched out. The pass cannot be used on the same date a year later because the ID card would no longer be valid by then.
MTC and TNSTC
An MTC Daily Pass in Chennai. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
MTC and TNSTC have both had Daily passes in large cities including Chennai and Coimbatore for a long time. In Coimbatore, these passes require a local ID proof in order to be purchased and are valid only if the holder shows the ID card as well. In Chennai, known as the Travel As You Please ticket, they require an MTC ID card for Weekly/Monthly passes which costs ₹5 [according to the website, while I paid ₹20 for it]. The pass costs ₹50 per day and is not valid for night services. There is no Daily/Weekly/Monthly Pass for Volvo buses, which is surprising.
BMTC and KSRTC
A BMTC Gold Day Pass. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
BMTC is undoubtedly the leader when it comes to Daily Passes. It has a wide variety of Daily Passes, something like their wide variety of buses as well. They currently have three major daily passes for people who do not have any other pass. This includes a regular daily pass for non-AC services that comes in two forms: One for those who own a BMTC ID Card, and one that costs ₹5 more for those who don’t have a BMTC pass. Those who purchase the former have to write their ID number on the pass, and all passholders have to sign the pass. The Vajra Gold Day Pass costs twice, and is valid on all buses except the Daily Rounds, and Vayu Vajra buses. A pass that is priced between the two exists for AC-Suvarna/Tata Marcopolo AC buses. ID Cards are of two types: One is the Loyalty Card that costs ₹25 for a year and is valid ONLY with the non AC Daily Pass, while the ₹100 ID Card is mandatory for a Monthly Pass as well. Today, BMTC conductors only sell the Gold Day Pass if the commuter has a valid Government issued ID or BMTC ID. Due to high sale volumes, BMTC changes its pass everyday. Each day of the week has a different, colour-coded pass with the day of the week written in Kannada/English and the serial number of the pass starting with a different series for different days of the week. BMTC also has a Saral and Sarag pass that it issues with the BMRCL. Saral is a Gold Daily Pass that allows unlimited travel on the Namma Metro, while Sarag is the same for non-AC services. All Daily Passes are valid throughout the operational area of BMTC. In 2009, BMTC and KSRTC had jointly released a ₹70 rupee pass that was valid on all non-AC BMTC as well as non-AC KSRTC Karnataka Sarige busees in the nearby districts. The AC pass now costs ₹150 including a 6% Luxury Tax introduced by the Central Government.
KSRTC MCTD’s Daily Bus Pass for Volvo buses. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
KSRTC in the Mysore City Transport Department has a similar arrangement. It has two passes, one for AC buses that costs ₹96 [with the Service Tax] and one for non AC buses that costs ₹50. The pass is valid throughout the service region of the MCTD and is valid on all MCTD buses. Compared the Bangalore, both the pass rates as well as the fares are low.
TSRTC
TSRTC Travel As You Like [TAYL] Ticket. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
The Telangana State Road Transport Corporation has a Daily Pass System in Hyderabad, referred to as the Travel As You Like [TAYL] Ticket. It is printed using the ETM. It is of two variants, one priced at ₹70 for non-AC, regular, and Metro Express buses and the ₹150 pass which is valid on Sheetal and Metro Deluxe Volvo buses. The pass now costs ₹160 after a 6% Luxury Tax introduced by the Central Government. The conductor asks for the passengers age and mobile number, both of which are printed on the ticket. The passenger is required to write their name as well as sign the pass. The pass is valid in the Twin city regions of Hyderabad and Secunderabad.
In June 2016, TSRTC announced that Daily Passes would be valid 24 hours from the time of issue. Later on, they announced that the passes could be purchased upto 7 days in advance.
BEST
A BEST Magic AC Daily Pass issued on Sunday. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
The story with BEST is a different one altogether, atleast today. A few years ago, BEST had daily passes similar to the current PMPML passes except there was no ID card. There were two types of Daily Passes, the Regular and Limited Pass for ₹25, which as the name suggests was valid on regular and Limited Routes, and the Corridor Pass at ₹40 which was valid on Express and Corridor services. The pass was punched with the date and gender, and to prevent misuse, the conductor would scribble a description of purchaser on the back. However, later on BEST began insisting on ID proof and asked commuters to write the ID number on the back of the pass. All this changed when BEST went digital in 2011-2012.
Once BEST went digital, they made it mandatory for commuters to have an RFID card for ALL passes. A horizontal ID card was issued for monthly and quarterly passes while a vertical one was issued for prepaid cards. Both can be used for Daily Passes. Till February 2015, BEST charged ₹50 for a non-AC Daily Pass and ₹150 for an AC pass. These passes are also referred to a Magic Daily Pass [AC and non-AC]. After February, BEST increased the rates to ₹70 and ₹200 respectively. All Daily Passes are valid throughout the operational area of BEST including Navi Mumbai, Thane, and Mira-Bhayander.
However, in September 2015, the BEST decided to introduce a new change in the non AC Magic Pass. As per the new system, the BEST now has three kinds of non-AC passes:
The regular ₹70 Magic non-AC pass that is valid throughout BESTs operational limits including Navi Mumbai, Mira Bhayander and Thane.
The ₹50 Suburban pass that is valid in the Suburban limits, and upto Mahim/Sion/Rani Laxmi Chowk in the South and Dahisar/Mulund Check Naka in the North.
The ₹40 City pass that is valid in the Island city region, again upto Mahim/Sion/Rani Laxmi Chowk.
No daily pass on Sundays or Public Holidays requires an ID card. Anyone can buy a pass. Since it isn’t tied to an ID card any longer, it needs to be carefully preserved throughout the day, and the conductor must enter the right gender. Of course, if you give your ID card, it logs it onto your ID card, and automatically detects your gender and the conductor can still validate the card with the ETM.
The Magic AC pass remains the same, however, on Sundays, half the AC buses are cancelled, thus making the Magic AC pass pointless. I personally feel BEST should either charge less for the AC pass on Sundays or go the BMTC way and charge extra for non ID passes on all days. Any pass can be purchased on any bus because they are all digitally printed.
MSRTC has a 4 day, 7 day, Monthly, quarterly and annual pass called the Travel Wherever you Like Pass. They have been in operation since 1988. The current form of the pass is similar to BEST’s Daily Pass system. Users are required to have a Smart Card for it.
For pricing, two seasons have been created:
Congested Season: 15 October to 14 June.
Non Congested Season: 15 June to 14 October.
Pass rates vary per season. The cost of the passes is mentioned on the MSRTC website.
DTC
A DTC AC Green Card. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
This is probably the first time I’m mentioning DTC on BESTpedia, but being one of the transcos catering to a large city in India, I guess this needs to be mentioned.
The DTC refers to its Daily Pass as a Green Card. The DTC Green Card is neither green, nor is it a card. There are two variants. ₹40 for non-AC and ₹50 for AC. Yes, you read that right. The Delhi AC Daily Pass is cheaper than Bangalore, Pune or Mumbai’s non-AC pass of ₹70! But then, it is hardly surprising, given that Delhi has been spoilt by subsidies solely by being the Capital of India. The Green Card is available with the conductor of the bus and a non-AC bus conductor sells both types. It looks like a regular ticket, and the conductor writes the commuters name and age on it, while marking the date and month. That’s it. No other measure to prevent resale. The downside to this is:
Very few AC buses compared to regular ones.
Due to it being so cheap, AC buses are as crowded as their non-AC counterparts.
Neither pass is valid on the Orange-coloured Cluster services, which form roughly 1/3rd of the buses.
This pass is ONLY valid within Delhi borders, and not in the rest of the NCR.
CTU
Daily Bus Pass issued by the Chandigarh Transport Undertaking for the Tricity Region. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
Another first on BESTpedia, this is the first time I’m mentioning the Chandigarh Transport Undertaking. The CTU, under the UT administration operates buses throughout the Tricity region comprising of Chandigarh, Panchkula and Mohali.
The CTU has two kinds of Daily Passes: A green coloured one for non-AC services that costs ₹30 and a pink coloured one for AC services, priced at ₹40.
Both passes are valid throughout the Municipal Limits of the Tricity Region comprising of Chandigarh, Mohali, Panchkula, Zirakpur, Saketari, Manasdevi, and Mullanpur. For routes that go beyond the Municipal borders, such as to Landran, the pass is valid only till Sohana, where the Municipal Corporation’s jurisdiction ends.
Similar to the DTC Green Card, only the Passenger’s name is written on the ticket. The date is both written, as well as punched by the conductor. Passes are available aboard a bus, or at the ISBTs.
So at the end of the day, we can conclude that BMTC is the undisputed leader of Daily Passes. BEST, lags a bit behind, but is great with technology. PMPML, is with BEST. DTC, on the other hand is a totally different ball game. While people may not realise it, Daily Passes are very crucial, for both the commuter as well as the transco. It is useful for tourists and business people.
Back in July 2015, BEST had announced that it had plans to operate buses without conductors in South Bombay on an experimental basis. The first thing that came to my mind was the BMTC Pushpak fleet. Thankfully, BEST was not emulating BMTC, but emulating its younger Maharashtrian sibling MSRTC, which has so far been super successful in the field of operating buses without conductors.
So what exactly is the difference? To the layman, a bus without a conductor, is a bus without a conductor. There is a major difference between the two, one that spells the difference between efficiency and incompetence. Let us examine the difference between the two and examine the flaws of each:
The BMTC Model
The most prominent of the BMTC no-conductor buses is the Pushpak. Originally a brown-coloured, single-door bus, with a variant of it, called the Pushpak+ with a green livery and an additional centre-door seen these days, they are seen on a lot of routes across Bangalore. A lot of them are also leased out by BMTC to IT giants and others. Another peculiar feature of these buses is that they do not feature the regular 2+2 pattern of seating normally followed in city buses, but have 3 seats per row, on the right hand side, behind the driver. The driver of this bus collects the fare, hands over change (if any), issues the ticket, and if he doesn’t have change, he writes it on the back of the ticket. Thankfully, unlike their BEST counterparts [no pun intended], BMTC conductors just tear the ticket halfway and hand them over. But imagine, doing this for each passenger! As if this was not bad enough, due to the seating pattern in the bus, the walkway width is reduced, and only one passenger can walk across. With only one door, you can imagine what could possibly happen when you reach a bus stop. People have to board, people have to disembark, people have to buy tickets, or passes, show their passes. The driver is overburdened with all this, and has an additional headache- He still has to drive the bus! The time taken at each bus stop becomes a huge figure, resulting in longer commute time and lesser fuel efficiency. Add Bangalore’s narrow roads, badly located bus stops, bumper-to-bumper traffic to this and wallah, you have the perfect recipe for a Traffic Jam! The only possible positive outcome of this mess is that BMTC doesn’t have a conductor on this bus, which would probably save them some cash.
A similar model existed back in 2008-9, where green-coloured buses labelled “Pass Bus” would ply. These buses were also single-door, devoid of a conductor, but had one interesting feature- No tickets (or passes) were sold. Only pass holders, be it daily, weekly, monthly, students, senior citizens were allowed. BMTC later on started selling daily passes on these buses, adding to the drivers burden. They were later given a rear door, a conductor and painted in the blue-off white colour scheme and became regular buses. BMTC probably realised that there was no point in running services that didn’t generate any revenue while on a trip.
The MSRTC Model
This model started off a decade ago with the Shivneri series. Originally only on the Dadar East – Pune Railway Station route, it has since been extended 113 other routes as well as the Hirkani/Asiad and Parivartan buses. In this model, MSRTC has bus booths at several places, like Khodadad Circle in Dadar, where the Bus Terminus is the lane under the flyover, between its pillars, or Maitri Park in Chembur, Wakad in Pimpri-Chinchwad, or Nigdi on the Old Mumbai-Pune Highway. A conductor sits at these booths, with a Trimax electronic ticket machine. When the bus arrives, he or she punches in the bus number onto the ETM, which automatically brings up the departure time onto the ETM, as well as seats left. To prevent error, they also check the trip sheet with the driver, and after selling tickets, log it onto the sheet so that the next conductor, if there is any other stop en route, can cross-check with it. This model existed even in the time of the Punched Paper ticket. The buses here are the same as the buses with conductors in them. For instance, the Swargate – Borivali Shivneri has a conductor due to number of stops it has on the Western Express Highway. MSRTC benefits here mainly because of the fact that buses run faster due to fewer stops, and it has to employ fewer conductors. Of course, conductors themselves are not too enthused by the move. In the long run, this impacts the organisational health of ST in a positive way, which is good for both commuters and staff.
Now, coming to BEST
BEST intends to run these buses on four routes:
Special 1 – CST <-> NCPA
Special 2 – CST <-> World Trade Centre
Special 8 – Churchgate <-> Churchgate via World Trade Centre
Special 9 – Churchgate <-> Churchgate via Nariman Point
These buses will operate on the MSRTC model, with conductors at the bus stops, especially given that these are short routes. Now, my main concern here is that if there are 10 stops, will BEST have a conductor at each of the ten stops? Also, more importantly, will it provide seating and shelter arrangements to the conductors? You can’t expect them to stand for hours with the heat, pollution and traffic. One may argue that here, the BMTC model would be better as conductors wouldn’t be waiting on busy roads, but do remember, making the driver do all the work isn’t such a good idea altogether.
Now, the funny part is that BEST says that it has sent a proposal to the Government of Maharashtra to allow buses without conductors as this is prohibited under the Motor Vehicles Act, 1988. Now, the MVA is a pan-India law, and thus, if it is illegal in Maharashtra, for a Stage Carrier/Stage Coach to operate without a driver, then has BMTC been violating the law jeopardising the lives of commuters all this time? However, the interesting point is that as per the Motor Vehicles Act of 1988, there two clauses which are interesting:
The first, which allows the driver to temporarily take charge as conductor:
the conditions subject to which drivers of stage carriages performing the functions of a conductor and persons temporarily employed to act as conductors may be exempted from the provisions of sub-section (1) of section 29;
and the second, which implies that a conductor is not needed:
Duty of the driver to take certain precautions at unguarded railway level crossing. Every driver of a motor vehicle at the approach of any unguarded railway level crossing shall cause the vehicle to stop and the driver of the vehicle shall cause the conductor or cleaner or attendant or any other person in the vehicle to walk up to the level crossing and ensure that no train or trolley is approaching from either side and then pilot the motor vehicle across such level crossing, and where no conductor or cleaner or attendant or any other person is available in the vehicle, the driver of the vehicle shall get down from the vehicle himself to ensure that no train or trolley is approaching from either side before the railway track is crossed.
Confusing, isn’t it? If indeed, buses without conductors weren’t permitted, then BEST should be sending a proposal to the Ministry of Road Transport and Highways [Morth], Government of India and this ideally shouldn’t be a problem, since the Minister is Nitin Gadkari. At the same time, this would also imply that BMTC is violating the law by plying buses without a conductor, even if Karnataka has a law since Central Law usually overrides State Law if they are in conflict. I’m hoping for a lawyer to clarify on this below.
So now, the pros and cons:
Pros:
Money saved by employing fewer conductors.
Time Saved because you have to have fewer stops.
Cons:
You need to reduce the number of stops.
You need to make special arrangements for the conductor while waiting for the bus to arrive.
This model will definitely work with BEST because there is no reservation or booking of seats involved and because, well, the Trimax ETMs.
Since time immemorial, cycles have been a very important mode of transport. They are used for various purposes, from acting as a “business hub” in terms of acting as a point-of-sale for tea vendors to the main business vehicle in rural areas. They are used as the main transport vehicle by many, especially in rural and semi-urban areas. In urban and metropolitan areas, they are viewed as a lower class mode of transport.
Cycles acting as a Business Hub. A vegetable Vendor in Sathyamangalam, TN, uses his cycle as his shop. Image copyright Srikanth Ramakrishnan, CC-BY-SA 3.0 Unported, available on the Wikimedia Commons.
In the recent past, several cities in India have tried to popularise cycling in several ways. Among them are Pune, Bangalore and Ahmedabad. While some have succeeded and some have failed, it is worth relooking at cycling for the various benefits it offers.
A board indicating a Cycle Track in Pune. Image copyright Mahendrapatnaik, under the CC-BY-SA 3.0 Unported licence on the Wikimedia Commons.
Pune got cycle lanes around 2008 while the city got a massive overhaul for the Commonwealth Youth Games, under the JnNURM pattern. A few cycle tracks were laid in and around Kothrud and Shivajinagar, while majority of the cycle lanes were laid from Katraj to Swargate to Hadapsar alongside the first BRTS line. These cycle lanes are usable, but they are usually blocked by traffic, pedestrians, or sometimes, hawkers and homeless people.
Bangalore got cycle lanes in 2012. These lanes are prominent in and around Jayanagar, especially under the Metro. These lanes were basically just a section of the road marked with a solid white line with the image of a cycle painted on it, thus not having a physical barrier separating it from regular traffic like the ones in Pune. The net result, they turned into parking spaces for cars.
Mysore too got cycle lanes, but unlike Bangalore, they were physically separated from motorised traffic.
However, a year prior, in 2011, prior to the opening of the first Reach of Namma Metro, Bangalore also got a Public Shared Cycle system, jointly operated by the BMRCL and BBMP. The system was operated by Kerberon Automations under the brand name Atcag. Each cycle was tracked by GPS and required users to pay a one time registration of ₹1000 for a smart card and then use the card as a prepaid card while using the cycles. The first hour was free, after which a nominal rate would be charged. There were 9 cycle stations in the city.
Ahmedabad got a similar system named MyByk, operated by Greenpedia, with cycle stations across several Janmarg stations.
Cycles for use by everyone inside the Infosys Mysore Campus. Image copyright Prateek Karandikar, CC-BY-SA 4.0 Unported, on the Wikimedia Commons.
Now, the success of the public share and ride system is entirely debatable, mainly due to the subscription based nature of the service. The system followed in IT parks like Infosys, or college campuses like the IITs, where a cycle is picked up from the stand and left in another is impractical in public because cycles will get damaged or stolen because the rider is not being held accountable for their actions. Thus, the system of charging users and tracking the cycles, both with GPS and tying it to a user is a necessity.
Now, the main section. How do we implement an effective cycling plan across major cities. For this purpose, I plan to use the Pune Metropolitan Region of Pimpri-Chinchwad and Pune, as well as a part of the Mumbai Metropolitan Region consisting of Mumbai, Navi Mumbai and Thane.
Creating cycle tracks and lanes is one thing, but making it safer for cyclists is more important. Cyclists are on par with Pedestrians. Both are treated badly and often traffic doesn’t bother stopping for them, even with the appropriate traffic signals showing.
Our first target, the PMR.
The Pune Metropolitan region offers immense potential for cycling as a mode of public transport. This, coupled with the fact that Pune has been the undisputed Cycling Capital of India for a long time makes one wonder why the government has not done much to promote cycling. For starters, all the BRTS corridors, from Nagar Road, Nashik Road, Aundh-Ravet Road, Vishrantwadi Road, et al must be given proper cycle lanes. Once this is done, cycle parking must be provided. This can be easily achieved at major bus terminals such as Kiwale and Vishrantwadi, but needs to be given a serious thought at other areas. It can be done with relative ease at Kalewadi Phata and Dange Chowk, both of which have a split flyover, providing the much needed space for the parking. Similarly, parking must be offered at major PMPML bus stations, such as Kothrud, Balewadi, Nigdi, Chinchwad, Corporation, Pune Railway Station, Swargate, Hadapsar, etc, as well as Railway stations like Shivajinagar, Kasarwadi, Akurdi etc. Along with this, last mile connectivity should be provided for those using shared cycles. Docking stations must be provided in residential pockets to encourage their use.
And now, for the MMR.
The situation in the MMR is pretty similar to the PMR. Cycle stations can be provided at all of BESTs Depots, Bus Stations, major junctions such as Rani Laxmi Chowk, Khodadad Circle, Dr. Shyama Prasad Mukherjee Chowk, NSCI Worli, as well as under the various rail-based stations. Cycle stations can be built around the Railway stations as part of SATIS, or under Metro and Monorail stations on the Median with an additional staircase of elevator for cyclists to use. In Thane, Navi Mumbai, it can be implemented along several select areas near Hiranandani along Ghodbunder Road, and at all CIDCO railway stations. It would be a massive boon to have it at CBD Belapur Railway station given the connectivity it will soon receive. A cycle station can be set up under the CBD Belapur flyover as well. Similarly, stations must be built at all present and upcoming Jetties, Ferry Wharf, Gorai Jetty, Belapur Hoverport, etc. Other major areas where they can come up are at SEEPZ in Andheri, Powai, etc.
Bangalore and Chennai
Both these cities should seriously consider providing cycle stations at bus stations, railway stations and Metro stations. This might help fulfill the BMTC Park and Ride Concept.
Now, for the bigger problem. The Cycle Stations themselves. How should they be built and operated:
Ideally, each ‘Cycle Station’, should consist of two parts: One for the public cycles, and for people riding their own.
The former is not a problem, since each user requires a Smart Card. Thus, authentication and security are sorted as both are connected to the card.
The latter, however might turn out to be a bit of a problem. Unlike a regular Pay-and-Park system, Cycles need a little more. Stealing a car, or a motorised two wheeler, is not too easy, whereas here, it is as easy as lifting a box off the ground and then pushing it out. So how do we solve this problem? Simple, we provide a locking mechanism on the cycle stand. But how would you make it work? There are two methods I see for this:
The Old Fashioned Way: Hire a guard or attendant. He gives you a receipt for the parking charge, you park it in the stand, lock it with your own lock and go. You can have a pass system for this. For those who don’t have a lock, provide one against payment of a refundable deposit. Say your parking charge is ₹20 for a day, you charge ₹50 for a chain and lock, upon whose return, you get your money back. You can have a daily-weekly-monthly pass system for this as well. It’s a win-win situation. Print the cyclists photo and a photo of the cycle, specify the date and time details for the pass on a sheet of paper. Just cross the date if it is a daily pass being sold by the vendor. It is as simple as a conductor selling a ticket. But do we really want to go down this path? Especially with Digitisation and eGovernance coming up?
The High-Tech Way: Install cameras for security, but yes, do hire a guard. Every user needs to have a smart card, for single transactions, they can get a token or a single use paper RFID token. The user comes in, locks the cycle with a lock built-into the stand, swipes their card on the sensor and leaves. The money for the parking is deducted from the account balance of the card. For the ones who don’t have a card; keep a machine like the Automatic Ticket Machines at Metro Stations. User slots in the time they intend to park for, insert the money, collect the RFID token or printed ticket, lock their cycle and go. On return, they return/slot-in/swipe the card or token and take their cycles out. This can be a good starter with the BEST prepaid card as the Smart Card.
There is a lot of thinking, planning, redrawing, mapping, innovating to be done to implement this. This will potentially improve and increase the number of cyclists on the roads, which might help reduce traffic jams. We all know how healthy and enjoyable cycling really is. Let us share the joy with those who may not know.
NMMT Limited; after my previous post on BEST, seems to be an interesting development. Note I am only calling it NMMT Limited; the word Limited is just a figment of my imagination.
In November 2014, ten months ago, NMMT was issuing punched tickets on its Volvo bus on Route AC-105. I was given 3 tickets of ₹20, one of ₹10 and one of ₹5 for a ticket worth ₹75. This was two months after I had got my BEST smart card. The situation was the same in April 2015.
A 5 rupee punched ticket issued by the Navi Mumbai Municipal Transport. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International. Image available on the Wikimedia Commons.
Now, with punched tickets, and no Electronic Ticket Machines in sight, this could only mean that NMMT is manually handling accounts as well. With such a system in place, how do they expect to go straight to App based bookings? How will the conductor add it to his or her tally? Or will they treat the passengers similar to the way they treat a passholder for a limited route or distance? There are a lot of questions involved in this, so let us have a look at the possible problems that might occur.
Let us take an NMMT route with significant competition along it and examine what might happen:
Route: Borivili Station [East] – Thane Station [East] via Ghodbunder
There are four buses that run primarily on this route:
BEST700Ltd: This is a non-AC service, with limited stops. [50 stops]
BESTAS700: This is an Air-Conditioned service with fewer services than 700Ltd. [44 stops]
TMT AC65: This an AC service with fewer stops than AS700. [18 stops]
NMMT AC121: This is an AC service with the same number of stops as AS700. [44 stops]
Now, given the competition along this corridor, we can say that just like the Bangalore-Chennai or Mumbai-Pune corridor, if one misses one bus, rest assured they will have another one, assuming they are not a Pass holder or a BEST prepaid card holder. For most people living in Borivili, being passholders, AS700 would be the ideal choice. For those living in Thane, AC65 would be the ideal choice. NMMT ideally would be catering to commuters between Borivili and Airoli, or Thane and Airoli.
Now, NMMT is planning an app for its commuters to buy tickets. The purpose of the app can vary. It may be to allow cashless travel, or paperless travel like the Indian Railways UTS app for the Suburban Railway lines across Mumbai and Chennai. However, if this was the case, then why is NMMT still issuing punched tickets? Another purpose of the App can be to reserve a seat, similar to CityFlo or rBus. However, my question is, if NMMT is still on punched tickets, this will lead to a big mess. For example: What if all the seats in the bus are full, and a commuter waiting for the bus has reserved a seat using the app, and walks into the bus to see there are no seats free? The app-user cannot be denied a seat since they paid for it, and the conductor cannot ask a seated passenger to get up. Similarly, if the app is indeed for paperless ticketing like the Railway app, how does it help in curbing frauds? The UTS app currently works in two ways:
One is the GPS method, which works on select routes, mostly the Western and Central lines wherein you have to be either inside the station premises or within a certain radius of the station in order for the app to work. The ticket doesn’t need to be printed and showing the app screen is enough if a TTE comes along.
The second method is the Printed Ticket method. This works on non GPS enabled routes, where after a ticket is bought, it needs to be printed. A reference number is given, which can then be entered into an Automatic Ticket Vending Machine [ATVM] at the Origin Station. The ticket cannot be printed anywhere else to prevent frauds.
How does NMMT plan to do this? The first method would be problematic since not all buses are equipped with GPS, unlike their purple counterparts with the BEST. The second method would be cumbersome for the conductor to punch in a number into their machine, if they have one, to log it. Since, they use punched tickets, the conductor would have to note down the number on a sheet to submit to the depot manager.
All this leaves a lot to wonder. Is NMMT equipped to handle all this? Can they outdo BEST at BEST’s own game?
After Uber and Ola started eating into BEST’s AC profits, it’s time for the Red Bus [not the Bus Booking Website], and also the Purple siblings to face some more competition, this time from it’s own brethren. The future of something as elementary as Transport seems to be in the hands of apps these days. After aggregators such as Lyft and HeyTaxi, for four wheelers and two wheelers respectively, now there is an app for a bus as well. It seems like more bad news for BEST.
Many of these services, such as rBus, CityFlo, Shuttl, ZipGo, are primarily running their services in the Bandra-Kurla Complex, where, BEST has only 2 AC services; AS5 and A77Exp. These buses seem to be a general public equivalent to the MetroZip service for employees in Hinjewadi which took away revenue from the PMPML.
Now, let us treat BEST as another organisation here, not a public transport unit. At the end of the day, the Brihanmumbai Electricity Supply and Transport [BEST] undertaking is an autonomous body under the aegis of the Municipal Corporation of Greater Mumbai [MCGM]. It would be wise to compare BEST vs the rest with either the Mumbai-Pune corridor or the Bangalore-Chennai corridor:
Mumbai-Pune: MSRTC has buses plying between Pune Railway Station or Swargate and Dadar, Borivali or Thane. There are numerous other companies on the same route, such as Neeta, Metrolink, Prasanna, Purple, MTDC, Konduskar, and even KSRTC. Rest assured, if you miss one bus, you’ll have one of the others waiting for you at any given time.
Bangalore-Chennai: KSRTC alone has 40+ services in a day between the two cities, with others such as TNSTC, SETC, Sharma, National, KPN, SRM, and various others. Again, rest assured, if you miss any one, you can get yourself a seat on any of the others.
Now, coming back to BEST, let us look at their connectivity to BKC alone, this being a premium Central Business District, with major financial services, the National Stock Exchange, and the Bharat Diamond Bourse, among others having their base here. The area can be compared to Electronics City of Bangalore, in terms of contribution to the economy, both local and national. It is but natural, that connectivity, especially the premium kind is present.
BEST has a branded bus service on the lines of the Fort Pheri, labelled BKC-1, 2, and 3 connecting it to Bandra Bus Station [East] and Kurla Station [West], but these are non AC services, and thus, not enough.
Now, let us look at the larger picture here, and not just the BKC region. Now, CityFlo and rBus have multiple routes criss-crossing the city. What do they offer, that makes them a better option?
Assured seating.
Air Conditioned service.
Online or in-app payments.
Now, this can be compared with a BEST bus, say A74Express from Oshiwara Depot to Worli [Lotus]. There are two buses at 8am and 8.30am from Oshiwara and two at 5.35pm and 6.05pm to Oshiwara. The route and timings are based on timings of offices located in and around Worli. A vast majority of the commuters are pass holders and there are a few who buy tickets, many of them opting for a Daily Pass, thus implying that they have a Prepaid card. Due to this nature, you invariably get a seat to sit, and very rarely do you see people standing in these buses. The bus is air-conditioned, either a Cerita, or a Volvo. If you are a pass or prepaid card holder, payment is again, a cashless affair. So what makes a passenger prefer these buses over a BEST?
The app affair
Wouldn’t it be great if these two were together on an app instead?
BEST may not have an app, but as far as routes, and timings are needed, it does not need one. m-Indicator is easily the most useful app on my phone. It keeps me connected with details of BEST, NMMT, MBMT, VVMT, TMT and KDMT buses, as well as suburban trains across all lines, plus Metro, Monorail, Ferries, and also gives me details of Indian Railways trains departing from the city. The only thing missing is MSRTC timings. Indian Railways meanwhile, has an app, aptly titled UTS to let users book Unreserved Tickets on suburban trains in Mumbai and Chennai. The app uses GPS to ensure that you are at the right station.Now, imagine if BEST were to offer that kind of a convenience. Buy a daily pass from your phone, and show the BEST app to the conductor. He scans the QR code and keeps going. Cumbersome, given that BEST has invested heavily in its Ticket machines for a long time. What if, like the UTS app only allows you to use GPS to book tickets, the BEST app allowed you to use Radio Frequency Identification/Near Field Communication [RFID/NFC], known to many as S-Beam on Samsung phones to load this, onto your BEST ID card? Purchase the pass on your phone, flash your ID and then show the card to the conductor, who verifies it like he does for normal passes. Sounds cool no?
While all this is indeed far fetched, I dream of a day when BEST operates Public Transport services differently. It offers the basic bus services to its regular crowd, but also premium services, similar to those of a private bus operator for those willing to pay.
What do you say? It’d be great to see your responses in the section below.
Branding Public transport has been an exercise tried out by many transport bodies worldwide, to various degrees. Few have succeeded, while few have failed in this venture.
There have been multiple attempts by various transcos in India at Branding services. While Metro Rail services have had branding as an integral part of them from Day 1, the same is not the case with buses, as many of them have been in operation for several decades now. Here, I shall attempt to break-down the branding used by our transcos, as well as try and understand some lesser known details about them. In the event you want to see how branding works outside of India, there is a research paper here.
Note, I have used the term CBD numerous times in the article below, for those who are unaware; CBD stands for Central Business District. It is invariably a part of the core city area where many offices exist. It is the equivalent for what Americans often refer to as Downtown.
A BMTC Big 10 bus on Route G1 in Bangalore. Image copyright Ramesh NG, CC-BY-SA-2.0, available on Flickr and the Wikimedia Commons.
The first time I heard of branding of bus services was in 2009, when BMTC launched the Big 10 and Kendriya Sarige series of buses. These were touted as a major change in BMTC services, and the way the public viewed the services. The Big 10 covered the main ten highways of Bangalore city, starting from the CBD, and were numbered G1 to G10 in a clockwise fashion. The number of routes has now been increased to 12. The Kendriya Sarige, or Hop-On, Hop-Off [HOHO] series, were Volvo buses in blue and orange liveries, doing clockwise and anti-clockwise routes in the CBD, with a flat fare. The HOHO was discontinued due to poor patronage and the buses were used on regular Vajra routes. The Vajra, and Vayu Vajra concept itself was the biggest branding that BMTC has ever done for its services. Branding AC Tata Marcopolo buses as AC Suvarna, to keep lower fares was also a good exercise. Post the success of the Big 10, the BMTC rebranded some of the 500 and 501 series of buses, running on Outer Ring Road, as the Big Circle series. Services were numbered C1, C2, et al. Similarly, the Inner Circle, numbered K1, K2, et al, was launched for buses on Inner Ring Road, and Chord Road. This continued with the silver-coloured Metro Feeder routes, and more recently the Big Trunk series, which is basically just giving existing routes a new, more complicated number [Which is easier; 360B, or KBS3A?]
A Volvo used on the Pune Rainbow BRTS by PMPML. Image copyright Rovan Vaz, CC-BY-SA 3.0Unported, available on the Wikimedia Commons.
PMPML experimented with branding back in 2008-2009 with the BRTS, also called the Rainbow BRTS, with the PMPML procuring Volvo B7RLEs [with openable windows] to run on the bus lanes on Satara Road from Swargate to Katraj and Solapur Road till Hadapsar.
A BEST Tata Starbus running on Fort Pheri 1, parked at CST. Image copyright Srikanth Ramakrishnan, CC-BY-SA 4.0 International, available on the Wikimedia Commons.
Now, let us move on to BEST. The BEST launched it’s Fort Pheri services in 2011. The Fort Pheri is probably the first branded bus service run by BEST in ages. Unlike BMTC, BEST does not brand its AC services. In fact, the BEST AC services, have a rather bad image, thanks to the Purple Faeries. So much for branding. So, BEST took their aging Tata Starbus fleet, gave them a pseudo makeover of sorts by painting them with a Fort Pheri Special livery. Some buses continue to operate with their original Starbus liveries, but most of them have been repainted to say Fort Pheri 1 or Fort Pheri 2 in Marathi. These buses were procured in 2004, break down very often, and thus were shifted to the Colaba Depot which is close to the route of these buses. They charged a flat fare, ran in clockwise and anticlockwise circles, and were an instant hit among office-goers in the CBD. A good move to make use of the fleet which was otherwise bleeding the BEST in terms of maintenance costs. Shortly after this, the BEST launched the Fort Pheri AC service. Unlike their non AC siblings, these buses had no special branding, but thankfully were not the Purple Faeries either. BEST decided to run all six of its Volvo buses from Oshiwara Depot to Backbay Depot on AS4, in the first six departures, park them at Backbay Depot, from where these buses would operate on Fort Pheri 1 and 2 AC till 3pm, before sending them back to Oshiwara as AS4. The remaining AS4 and A74Express would continue to have the Cerita buses on them.
A BEST Volvo on Fort Ferry 1 -AC. Image copyright Superfast1111, CC-BY-SA 3.0 Unported, available on the Wikimedia Commons.
Now that all the gyaan has been given, time to look at this whole exercise from a Marketing Point of View.
What does Branding of Bus Services entail? Why must it be done?
To answer this question, let us take a take a quick look at high-end services offered by two intercity transcos: MSRTC and KSRTC.
KSRTC has branded its basic Volvo B7R services as Airawat, with the B9R being branded as Airawat Club Class. Further, the Airavat Superia is a B9R with a pantry and Airvat Bliss has a toilet. The newly acquired Scania buses are branded as Diamond Class. Similarly, MSRTC has branded its B7R services as Shivneri and B9R as Ashwamedh, and has retained the same names for the new Regular and Dual Axle Scania Metrolink buses as well. All said and done, MSRTC still carries the ST legacy. It is known as ST, and ST is an official part of the logo [in Devnagari]. While the Mahabus, and Shivneri services were launched as premium AC services, people still associated these with ST. However, that has changed a bit. Last year, when I asked a traffic police officer at Dadar for the starting point of Pune bound ST buses, he told me “You’ll not get an ST bus, but only a Shivneri to Pune“.
Similar to MSRTC being called ST, BEST also has a brand readily available. The name BEST is a brand in itself. Unlike other transcos, BEST itself is a brand name. Similarly, in Tamil Nadu, TNSTC buses are referred to as Arasu Perundu which literally translates to Government Bus. Some transcos use a logo to identify themselves with, for example the Ahmedabad Janmarg, the Delhi Transport Corporation, Navi Mumbai’s NMMT, and even the BMTC. The BMTC logo is nothing but the Gandaberunda, which is a Mythological bird with two heads; used as a logo for most entities under the Government of Karnataka, even KSRTC and the other sister bodies in North Karnataka. Even BEST these days is seen with its logo, a bus inside a lamp, seen now as the watermark on tickets and often on the front of an AC bus, above the display.
Now imagine the following two scenarios:
You live in the suburbs of Mumbai. You rarely come down to Fort, simply because you don’t have to. One day, you make it to CST because you need to go to the National Centre for the Performing Arts [NCPA]. Would you rather take a Bus number 108, or a Fort Pheri 1?
You live in East Bangalore. You need to head to Banashankari one day. Would you rather take a Bus number 500A or a Big Circle C-1?
Thus, bus branding is an important exercise. There are several reasons why bus services must be branded, all with a marketing tactic behind it. Here are some of them:
To give a feel good factor to the commuter. Passenger comfort is crucial. In a city like Bangalore, a person may get out of a bus and hail a cab, or in Bombay, take a train, if the bus is not comfortable.
A higher fare. A branded service is a premium service, it can have a higher fare, like BMTC does with the Vayu Vajra series, which have much higher fares than the regular Vajras. There are exceptions however, like the Atal Sarige, again run by the BMTC.
Make optimum use of existing properties: BEST re-branded its aging, semi-retired, nearly decommissioned fleet of Tata Starbuses for the non-AC Fort Pheri, and the idle Volvo buses for the AC Fort Pheri. Similarly, when the Kendriya Sarige flopped, BMTC used the Volvo buses on regular routes to Electronics City and Bannerghatta.
At the end of the day, transport is very important, since our lives depend heavily on it. Not many of us are lucky enough to live close to our workplaces or daily commute destinations, and those of us who don’t, will end up taking public transport. When other things around us a branded, why not transport? If a person pays ₹180 for a coffee at Starbucks, instead of ₹20 at a roadside stall, he or she is doing it for the brand value. Similarly, one might walk in to a fancy parlour and spend ₹500 for a haircut, that the barber under the tree might charge ₹30 for. When everything else can be branded, and packaged as a premium item, why not transport? After all, a good transport system is not one that is used by all the poor people, but one that gets the rich to give up their cars instead.
Looking at BEST, it can certainly brand its services as premium, and offer a better travel environment to the daily commuter. BEST branded their Limited Stop Buses, plainly as Limited, and its Express services with the C-series of routes. It is now upto BEST to rebrand its AC services as well, as mentioned in the earlier post. Unlike BMTC, who branded Volvo and Corona services as Vajra and AC Tata Marcopolo services as AC-Suvarna, BEST branded all its AC services as AC, a move that MSRTC has also seemingly done. Unlike KSRTC, MSRTC treats the Shivneri and Ashwamedh on par and charges the same rates for the two.
I look forward to some interesting feedback from those who are in the marketing and branding scene. Please do leave your comments in the section below. If you liked this post, please do consider hitting the Flattr button below for some microdonation love.
![TSRTC Travel As You Like [TAYL] Ticket.](https://commons.wikimedia.org/wiki/File:TSRTC-Hyd-AC-Daily-Pass.jpg)
