Path To Inconvenience: Review Of Vogo E-Scooters After Two Months

The network of electric scooters by Vogo rentals has successfully spread to the city of Thane, thereby going beyond the Mumbai Suburban district. The fleet has crossed around 1,130 so far while more scooters will be added as time passes. At the Economic Times Urban Mobility Summit, Shri Lokesh Chandra (General Manager of BEST) shared the aim of taking the fleet of e-bikes to 5,000 on one hand, while the BEST undertaking is gearing up to add 3,000 electric buses on other hand. As mentioned in the earlier article regarding Vogo rides, it was too early to judge a recently introduced service. For first impressions, you can read the article here.

After two months of usage, it is time to put forth an updated review highlighting both the pros and cons. We will cover it section-wise, below.

Speed and Pricing

New Version of E-Scooters procured in Mumbai that still have an issue of not going beyond 20kmph (Gandharva Purohit for BESTpedia)
New Version of E-Scooters procured in Mumbai that still have an issue of not going beyond 20kmph (Gandharva Purohit for BESTpedia)

When started, Vogo electric scooters were charging ₹2 per minute with vehicles touching a maximum speed of 25 km/hr. In December 2022, the prices were increased to ₹2.5 per minute for up to 30 minutes and ₹3 per minute after the first 30 minutes. The speed was locked at 20km/hr while some vehicles did not even exceed 15km/hr. The reason behind highlighting this is, a user is charged ₹2.5 per minute and driving at a low speed takes more time to cover a specific distance which costs additional charges at the end. This issue has been merely acknowledged by Vogo but appropriate action has not been taken to this day. The newly acquired scooters too are restricted to 20km/hr.

(Clockwise) Another scooter with Brake broken. Another scooter with Controls missing. A scooter with missing Headlamp

(Gandharva Purohit for BESTpedia)
(Clockwise) Another scooter with Brake broken. Another scooter with Controls missing. A scooter with missing Headlamp
(Gandharva Purohit for BESTpedia)

In a conversation with their support executive, the clarification behind the increase in fares was explained as “a step taken considering the market prices and several other factors which cannot be disclosed on a phone call.”  A solution to this, “if the prices can’t be reduced, then at least make sure that max speed is kept up to 25km/hr” was taken as feedback to be escalated to the respective department.

Maintenance

(Top) A scooter with Accelerator Handle, Horn Broken & Fittings missing.
(Bottom) A scooter with exposed wiring & handled not aligned with the wheel.

(Gandharva Purohit for BESTpedia)
(Top) A scooter with Accelerator Handle, Horn Broken & Fittings missing.
(Bottom) A scooter with exposed wiring & handled not aligned with the wheel.
(Gandharva Purohit for BESTpedia)

A scooter should have three components to be checked while commencing a ride – accelerator, brakes, and the horn. Acceleration up to 25km/hr is necessary since the scooters cannot go beyond their limit. Brakes are necessary to avoid collision and a horn is necessary to drive through busy streets. Since the scooters are parked on side of the road, they are vulnerable to accumulating dust and get dirty due to birds defecating from above. Further, driving a scooter will end up with wear and tear after some time even if driven with care. In this case, proper maintenance is the only way to keep vehicles safe to be driven again. After every ride, phone calls from customer support started becoming irritative when I realised, they did not read the feedback explaining the low rating being given. The reported scooters are unattended for days, causing a safety threat to future users. The funny part is the batteries are changed regularly, but certain scooters are not checked to ensure their roadworthiness.

Scooter getting the Battery Swapped at the Vogo Station near Kelkar College, Mulund (East) (Gandharva Purohit for BESTpedia)
Scooter getting the Battery Swapped at the Vogo Station near Kelkar College, Mulund (East) (Gandharva Purohit for BESTpedia)

To help recover the abandoned scooters, Vogo started a Bounty Hunter contest where consumers win credit points that can be redeemed for Vogo rides in the future. For getting points, one needs to search for the missing scooter within 200 metres of the given location on the map. I searched four locations but did not find a single missing scooter.

Left: BLR00380 - An e-scooter that was abandoned near the Mulund Railway Station (E) Bus Stop for Weeks. 
Right: BLR01044 abandoned at the VOGO Station near Cadbury Junction, Thane.

(Gandharva Purohit for BESTpedia)
Left: BLR00380 – An e-scooter that was abandoned near the Mulund Railway Station (E) Bus Stop for Weeks.
Right: BLR01044 abandoned at the VOGO Station near Cadbury Junction, Thane.
(Gandharva Purohit for BESTpedia)

Refund

I never thought this part would have to be covered in a separate section considering the flawless service by Vogo at the beginning. After having an issue when the ride exceeds the time limit for cancellation, one was able to end the ride and apply for a refund. But in the recent few weeks, even demanding a refund for the same issue has turned out to be a pain. It seems like the team is dependent on phone calls which cannot be an ideal way of communication since a user may not necessarily be available to speak once the ride is over. Customer Care contact for users could have been a solution to establish better communication but the firm does exactly the opposite. Only Vogo’s team being able to call its customers is the root cause behind breakdowns not getting properly attended. A scooter with flat tyre does not come to one’s notice until they are driven on road. However, by the time you hit the road and notice that it is necessary to dock this vehicle back to where it was taken, the timer goes on charging you ₹2.5 per minute. Sometimes, things do get escalated into an argument with the firm to initiate a payment. I have personally come across other consumers schooling Customer Support.

Conclusion

Vogo Scooter parked along with Coo Rides bicycle on a footpath outside Joshi Bedekar College, Thane (Gandharva Purohit for BESTpedia)
Vogo Scooter parked along with Coo Rides bicycle on a footpath outside Joshi Bedekar College, Thane (Gandharva Purohit for BESTpedia)

Vogo started as the cheapest electric scooter service in Mumbai, but things started going south when tonnes of feedback ended up on the phone calls and didn’t show any improvement in the service. Every feedback ends with Customer Support apologising for the inconvenience caused, but their apology is of no use if the service is not improved at all. What I have observed at the ground level is two guys on personal bikes, swapping the batteries of every possible electric scooter daily and explaining to everyone how to use the service. The ground staff seems stressed out while working in the heat which decreases their interest in work.

Left: Scooter with a Brake Broken (Literally).
Centre: Wires connected to Accelerator exposed.
Right: Under age kids handling the Electric Scooter in presence of Ground Staff.

(Gandharva Purohit for BESTpedia)
Left: Scooter with a Brake Broken (Literally).
Centre: Wires connected to Accelerator exposed.
Right: Under age kids handling the Electric Scooter in presence of Ground Staff.
(Gandharva Purohit for BESTpedia)

Since Vogo has expanded its network to Thane, the expectations are still high and they haven’t sorted out the earlier issue of delivering value for money. India is a price-competitive market where consumers prefer saving money along with getting services that justify their costs. The electric scooters cost more than a bus ticket but less than an auto rickshaw (that charges by the fare meter). If anybody from Vogo is reading this, please pay a visit to the stations and look at the condition of all the parked e-scooters. The educated class in metropolitan cities is well aware of how to handle new technology. Poor infrastructure for parking makes these vehicles look as if they were stuffed into random places. With new vehicles joining the fleet, Vogo can push its network beyond the limits of Thane City but before attracting new customers, the firm should focus on maintaining its existing ones.

A call for help from BEST bus passengers

It is equally the responsibility of BEST to either keep Vogo operational or stop it. Since these scooters now carry the logo of Mumbai’s public transporter, poor service will spoil the image of both Vogo and BEST altogether. The bus fleet expansion is a concern where BEST needs to act as soon as possible since 2023 is the year when more Tata CNG Buses along with the Bharat Stage 3 double-decker buses would reach end of life, without having an adequate volume of replacement available at this moment. The dwindling bus fleet is affecting the frequency and can be only dealt with by procuring more brand-new Buses to keep the service running. A fare hike in the future can be done by adding more fare slabs of 5 kilometre each, beyond the maximum fare of ₹20 and ₹25, up to maximum fares of ₹40 & ₹50. Prices of the daily pass can be increased by ₹10. This can help passengers use the bus service and assure BEST Undertaking that routes are not running at a loss due to lower fares for long distances.

Note: This article is aimed to throw light on the ground reality in Mumbai Metropolitan Region and does not intend to spread any kind of hate about any organisation. Every citizen deserves to get better Public Transport and we at BESTpedia are committed to reporting both sides of a coin.

Have you used a Vogo to get to a BEST bus? Do tell us your experience in the comments section.

Also Read:

Solution Or Diversion? A Review Of Vogo E-Scooters In Mumbai

I took a Rapido to work today, and now I want the government to legalize bike taxis

Featured Image: Vogo E-Scooters parked near Duncan Company, Mulund West (Gandharva Purohit for BESTpedia)

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Solution Or Diversion? A Review Of Vogo E-Scooters In Mumbai

Well, this might be too early to judge a product that has been newly introduced but I am concluding this after testing it for two weeks. Frequent interactions through time-to-time feedback and testing all the components from speed to brakes and acceleration, this is an in-depth review of my experience with Vogo in Mumbai.

The Brihanmumbai Electric Supply & Transport (BEST) Undertaking introduced electric scooters, aiming to provide last mile connectivity to passengers from bus stops to their homes. The service is provided by Vogo, a Bengaluru-based start-up running rental services through their App. Services was introduced in Andheri at first and slowly reached Mulund by November.

VOGO Scooters parked at Salviwadi, Mithagar Road, Mulund East  (Photo: Gandharva Purohit for BESTpedia)
VOGO Scooters parked at Salviwadi, Mithagar Road, Mulund East (Photo: Gandharva Purohit for BESTpedia)

Overview

The tariff for renting an E-Scooter was earlier set as ₹3 per km, but later changed to ₹2 per minute. The app gives you around a minute or two to cancel the ride in the beginning but if in case you fail to do so, you are charged with the basic fare of ₹2. Now the catch is, if you are stuck in traffic or at a signal for a long time, the timer goes on ticking & ₹2 per minute continues to be charged in your fare (just like the waiting charge of an auto rickshaw would go). The scooters in use are White Carbon O3 – manufactured by Gandhinagar-based White Carbon Motors – that have the capacity to run up to 45 kilometre on a full charge. The top speed of this scooter is 25 km/hr which exempts riders from needing driving licence as per laws set for driving electric two wheelers in India. However, when it comes to handling it, one should have an experience of driving two-wheelers (which I do) to operate this vehicle. The acceleration and braking is good and the most importantly – the scooter comes with a loud horn – quite an essential element to drive on city roads.

A promotional coupon handed over by the staff with new fares to be brought into effect soon (Photo: Gandharva Purohit for BESTpedia)
A promotional coupon handed over by the staff with new fares to be brought into effect soon (Photo: Gandharva Purohit for BESTpedia)

While I was initially unsure whether the batteries are swappable or not – they are, the scooter has a charging port right below the seat. Talking of the seat, it can only accommodate the driver, while there is a grab handle behind. Other variants of this vehicle come up with a carrier or a boot at the rear. The vehicle has keyless entry and gets locked/unlocked through the mobile app. One needs to ensure that both Bluetooth and mobile data are active when using the app.

Payments can be made by linking either an Ola money wallet, Amazon Pay or PayTM (which didn’t link successfully in my case) or paying a ₹100 refundable deposit in order to use other modes of digital payment like Net Banking, Credit or Debit Cards, or UPI. As of now, there is no tariff plan for a monthly or quarterly basis (a subscription plan), but I did suggest that they introduce one in the feedback. A recent chat with one of their ground staff ended with an update with Vogo switching to old fare chart of ₹3 per kilometre for near future.

Operations

A cutout pasted on the VOGO Station near C.D. Deshmukh Garden, Mulund East (Photo: Gandharva Purohit for BESTpedia)
A cutout pasted on the VOGO Station near C.D. Deshmukh Garden, Mulund East (Photo: Gandharva Purohit for BESTpedia)

As per sources, the service centre for these scooters is located at Vikhroli which takes care of the electric scooters in the region from Ghatkopar to Mulund. The company has a tie-up with the Municipal Corporation of Greater Mumbai (MCGM) that gives them freedom to operate and park within the city. The app comes with a specific section for raising a refund request in case a challan is issued or the user has paid for the breakdown repair. In this case, the customer support executive is available on chat. Raising a grievance does take time since the mobile app is a bit complicated while finding the reasons to file a grievance. If you have an active ride at the moment of complaint, get ready to pay for the time that you wait. While ending the ride, the app asks to upload a picture of the landmark where vehicle is parked. While clicking the picture and uploading, it takes another minute wherein the user is charged an additional ₹2.

My experience after using the product-service

Fare breakdown of a ride
Fare breakdown of a ride

For the last two weeks, I have tested this product to its full potential just like how it tested my patience (more on that, later). The first ride was as smooth as butter, but it took time for me to finish the payment. One ride turned out to be tragic when the scooter I unlocked, was stolen by someone else. I was charged for the ride despite not driving the vehicle, for which raising a refund request took a week. Another tragic incident happened when I locked a scooter for some work and later on, it refused to unlock. I wasted a nice 20 minutes just trying to start the scooter but had to report a breakdown in the end. Luckily a refund was initiated quickly once the issue was brought to their notice.

My first ride started from a main road and went through the busy and narrow market road near the railway station. Traffic and pedestrians were the biggest obstacles here but thanks to the quick braking, I did not end up hitting any of them. The next ride, I took it across a rail-over-bridge, testing its ability to climb gradients. While I was earlier driving at 25 km/hr, the speed did not come down below 20km/hr while climbing. Taking the difficulty to next level, I did test it on a highway. Unfortunately, the scooter I was riding was locked to 20km/hr, so it was a boring ride. That day, I started from Tata Colony, Mulund for Nahur Railway Station, a route that has a two-minute-long signal at Bhandup Pumping Centre on its way. The wait at the traffic signal was the worst part since it added more to the fare and a speed lower than expected took more time to reach my destination, again charging me more. Throughout the ride, I stuck to the service road to stay away from high-speed traffic movement on Eastern Express Highway. The low speed does not fit on big roads. The last time I drove on the Eastern Express Highway was an electric bicycle in Thane operated by Coo Rides. The bicycle too had a speed limit of 25kmph (although majority of their bicycles are locked to 15 km/hr), it was the best riding experience since I drove through Majiwada traffic, Teen Hath Naka Flyover and the Kopri Rail Over Bridge. I did not get the same experience over here since the scooter was lagging in terms of speed.

Refund Speed

No matter how many flaws we may find in the operations, the process of initiating refund is quicker than expected. It is said that the money will be refunded in 5-7 business days, but it actually gets refunded in 5-7 minutes. The said incidents when I had raised a refund request and the day amount was debited from my account twice, while paying for deposit. In both the cases, my money was credited back the same day I had reported the problem.

Mishandling

Whenever there is a use, there is a misuse as well. For any app-based rental services in the city, users should be equally aware of how to use it. In the past two weeks, majority of the users seen in Mulund are the slum boys who take these scooters for a ride and end up breaking the hooks that are supposed to be used to hold your belongings. To make things worse, some scooters have the grips missing on their grab handles, some have broken wirings that connect to the accelerator, some scooters have their horns dimmed (some don’t even have them working), while some scooters have only one brake functioning. Each and every fault cannot be blamed to the users since the operator too should take care of servicing these vehicles from time to time. After every ride, the app asks for a rating and every single star rating is followed by a phone call from their customer support executive. The customer support is open to feedback that are well-explained, but action needs to be taken before it is too late.

Two guys trying to fit on one scooter. (Photo: Gandhrava Purohit for BESTpedia)
Two guys trying to fit on one scooter. (Photo: Gandhrava Purohit for BESTpedia)

Conclusion

The experience using Vogo E-Scooters has created a neutral opinion at end of the day. The product is very handy that it can be used regularly but sometimes it equally irritates you into wanting to uninstall it forever. First things first, the Vogo stations need to be set up in between two bus stops where the distance is more in order to walk. If used correctly, Vogo rides are the best medium since it is slower then buses but faster than going anywhere on foot. The last mile connectivity promised by BEST is only possible if Vogo has a strong network in the city where after every second lane, a station is made available to lower the time taken for walking from the bus stop to the doorstep. The fare chart needs to be revised according to distance once again since the timer can result in riders driving fast and dangerous and could end up in an accident. The rate can be charged as ₹1 per 500 metres so that ₹2 per kilometre would prove a value for money. Or else ₹1.5 per 500 metre too is possible since payment anyway happens digitally. Monthly, quarterly and half yearly subscription plans with a limit of 5 kilometres can be rolled out so that people can use the scooters on a regular basis without worrying about making a payment after every ride.

The next suggestion is regarding BEST buses, which brings us to the title. The Undertaking should take the fleet expansion seriously and bring more buses within a year as time is ticking for the ones aged beyond fifteen years. Chalo was a major breakthrough in terms of digital payments in bus travel. Vogo can become a success but if BEST does not improve the service, both would end up being a distraction. Frankly, what is the use of booking a ticket on an app if the bus service itself is not reliable? The BEST Undertaking has entered the Endgame wherein either it will increase the service and win the trust of its users, or become ignorant to criticism with a dwindling bus fleet, till the day it is wiped out of existence.

Have you used a Vogo to get to a BEST bus? Do tell us your experience in the comments section.

Gandharva wrote a a follow-up review after two months; you can read it here:

Path To Inconvenience: Review Of Vogo E-Scooters After Two Months

Also Read:

Chalo, Aage Badho: Getting Familiar With BEST’s New App For Tickets

A Quick Guide To Using The Chalo Card On BEST Buses

A Ride In BEST Using The New Tap-In, Tap-Out System

I took a Rapido to work today, and now I want the government to legalize bike taxis

Featured Image: BEST Bus on A370 at Salviwadi, Mithagar Road, Mulund East (Photo: Gandharva Purohit for BESTpedia)

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I took a Rapido to work today, and now I want the government to legalize bike taxis

 

I took a Rapido to work today, and now I want the government to legalize bike taxis.

This morning, when I left for work, I decided to try something different. I normally take an Uber Pool or Ola Share to work because of Bangalore’s acute lack of proper transport services. Sharing a ride makes sense for a middle-class professional in his mid-20s because it’s cheap, and it’s faster and more convenient than a bus.

However, today the city witnessed some major traffic snarls and fares were, naturally, on the higher side. Looking at my options, I decided to try Rapido — a bike taxi aggregator. While I was experiencing a similar experience to my usual ride, I was surprised, for the ride was much faster and much more comfortable. The reason is simple common sense — bikes can navigate congested areas better.

The interesting thing, however, is that bike taxis are banned in the states of Karnataka and Maharashtra — two states that contribute the lion’s share to India’s economy. While the concept of bike taxis is not exactly new to India — they have been operational in the state of Goa since 1980 — the Uberization of the segment is, quite obviously, a recent affair.

 

Too Many Regulations, Too Many Obstructions

Maharashtra’s Transport Minister was quoted saying, “Such taxis are extremely unsafe and should not be allowed.”

Due to the highly regulated nature of the economy, nobody really worked on getting bike taxis on the street. At the same time, due to the licence permit raj, many states withheld the issuance of taxi permits leading to an artificial scarcity in the sector. Further, India’s quasi-federal structure puts the power to make decisions of this nature in the hands of the state and not the city under the framework of the Motor Vehicles Act of 1988 and its various state-level counterparts. However, the neo-liberal regime of Atal Bihari Vajpayee in 2004 ensured that the only requirement for bike taxis was a commercial registration along with a yellow registration number plate.

In 2015, there were several companies such as HeyTaxi, HeyBob, m-Taxi, Baxi, and more operating across various cities. Barely two weeks after HeyTaxi rolled out its services in Mumbai, the Maharashtra state government decided to ban it, although the service continues to operate, albeit using loopholes in the law. When Uber and Ola launched their Uber Moto and Ola Bikes platform, they were quickly hounded out of several states with vehicles seized for mundane reasons from lack of permissions to lack of yellow number plates.

Maharashtra’s Transport Minister was quoted saying, “Such taxis are extremely unsafe and should not be allowed,” even though the state was planning to regularize them. Karnataka went to the extent of banning not only bike taxis, but also bus services operated by Ola and also tried to ban UberPool and OlaShare earlier this year, all while citing sections of the nearly 30-year-old MV Act. The state then took itself back to the Stone Age with a ban on pillion riders on bikes whose engine capacities were below 100cc.

It is, however, interesting to note states such as Telangana, Haryana, Punjab, and Rajasthan have deregulated the sector, allowing bike taxis to ply their trade. In Punjab, the government launched a subsidy program to offer two-wheelers, which — although a form of socialism — is still better than a complete ban. Rajasthan and Telangana both signed a Memorandum of Understanding with Uber, with Telangana going to the level of having its Information Technology minister take a ride along with former Uber CEO Travis Kalanick.

 

Bike Taxis Are Great. Why Ban Them?

As a regular commuter, the average working professional is more likely to understand the travails of the daily urban ride. Government officials rarely take public transport, often having their own chauffeured cars which completely insulate them from what we would have to go through on a daily basis. Along with this, government transport projects usually follow a “one size fits all” approach that creates a homogenous transit network in a heterogeneous society. The benefits of ridesharing are there for all to see. It affords people the chance of a better lifestyle — one they may have never imagined previously. It provides better options to the daily commuter and helps a lot in clearing up the transport mess that our cities are subject to.

Why not stop the whataboutery and legalize them?

For the driver, bike taxis have a higher return on investment. The most common bike in India, especially for taxis, is the Hero Splendor that costs around ₹50,000, depending on the state. In contrast, the most popular car that is used for ride-sharing, the Maruti Swift Dzire Tour, costs upwards of ₹500,000 for the diesel-powered variant. Fares for bike taxis vary anywhere from ₹2 per kilometer to ₹6 per kilometer, significantly cheaper than a shared or pooled ride.

Many a bike taxi driver moonlights as a delivery person for food delivery platforms as well, so why not allow them to engage in productive labor when they’re otherwise idle?

The biggest plus point is that you get to see more women drivers around. Women in India have preferred two-wheelers to four-wheelers for decades now and with issues cropping up about the safety of women, especially since there is only one other person on a bike, it makes a lot of difference. After UberMoto’s launch in Haryana, a woman in Gurgaon completed a thousand trips in a year.

When it becomes so apparent that bike taxis take the benefits of ride-sharing a step further, why not stop the whataboutery and legalize them? More operators will also mean better services — drivers often switch providers depending on the prevalent fare. Also, given that it is clear that it benefits women as well, it should be legalized on a priority basis. Concerns about safety in terms of drivers assaulting and harassing people is on an unfounded basis — it is a two-wheeler; doing anything will certainly cause an accident.

Hindering innovations like bike taxis is only going to take things several steps backward. The lack of an open operating environment will slow down — or even stop — innovations in the manufacturing industry. The freedom to operate bike taxis may see increased research and development in making bikes more efficient, faster, and safer. Given how not only bike taxis but also pillion riders are being made unwelcome, innovation will just keep stagnating.


Srikanth Ramakrishnan

 

Srikanth Ramakrishnan is a Libertarian Hindu who wishes to see a market oriented transport sector in India. 

This article was originally published on FEE.org. Read the original article.

If you plan to take a bike ride, don’t forget to wear a mask, a visor and carry sanitizer with you! Also, don’t forget a helmet.

       

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