Satire: BEST To Capitalise On CM’s New-Found Fame, Will Feature His Face On All New Buses

As the Covid-19 pandemic keeps Mumbaikars in a Lockdown, the Brihanmumbai Electricity Supply and Transport Undertaking (BEST) has decided that it will work on a new public relations campaign to improve its services.

Capitalising on CM Udhhav Thackeray’s newfound popularity as the ‘BEST CM’, the undertaking has decided to use his photographs on all its buses henceforth.

Uddhav Thackeray’s handling of the pandemic in Maharashtra has earned him praise from Bollywood (who generally know nothing), parts of the media (who also generally know nothing) and his own allies (who know everything). The only person so far unhappy over the Shiv Sena leader’s handling of the crises is former chief minister Devendra Fadnavis who has criticised his successor over the fact that Maharashtra is almost turning into a Hubei and Mumbai turning into Wuhan.

A search on Twitter for the hashtag #BestCMoftheWorld points directly to Uddhav Thackeray’s profile. While fans of other politicians including Tamil Nadu CM Edappadi K. Palaniswami (EPS), Telangana CM K Chandrasekhar Rao (KCR) and Delhi Lord Mayor Chief Minister Arvind Kejriwal have used the hashtag to promote their leaders, none of them have stood out like the Sena leader.

The BEST undertaking has decided to capitalise on the CM’s new found fame, and will ensure that his face will be visible on all buses, reminding commuters of the same. “If Congress could claim India was Indira and Indira was India, why can’t we claim Uddhav is BEST and BEST is Uddhav?”, asked a Sena member when we approached them.

BEST had started using Thackeray’s images on their buses to promote the Pradhan Manti Awas Yojana in February, a move that irked the Bharatiya Janata Party over the omission of Prime Minister Narendra Modi’s photograph.

Please note: This article is satire and should be treated as such.

Featured image: Uddhav Thackeray’s iamge on a BEST Bus registered to the Vikhroli Depot (Ram Kadam/Twitter)

This post is dedicated to Ashwin S Kumar of TheUnrealTimes.

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