The Brihanmumbai Electricity Supply and Transport (BEST) undertaking’s long-awaited app-based premium bus service finally hit the roads on 12 December 2022. The bus was launched at the launch event of Switch EiV22 (India’s First Electric Double Decker) at Y.B. Chavan Centre, Nariman Point. After a long gap of 12 years, BEST has finally received a new batch of Ashok Leyland buses, in the form of the EiV12. The first four of 200 buses (ordered) were deployed between Lodha Splendora, Bhayanderpada to Maker Maxity, Jio World Drive in Bandra Kurla Complex (BKC). This service is managed by Chalo Mobility in association with BEST. I turned out fortunate to explore this service on Day One and present an in-depth review.
You can watch a video on this on my Youtube channel below:
Route
To begin with, this route was originally diverted via Neelkanth Greens, Vasant Vihar, Devdaya Nagar and J K Gram before entering the Eastern Express Highway. After Mithagar, Mulund (East), its next stop was directly at Equinox Business Park on LBS Marg and the route went via the Santacruz – Chembur Link Road (yes, the ride was a nightmare). The bus used to give a tour of BKC which was way too time-consuming. But it was all fixed in the same week by omitting the Thane detour and taking the bus directly through the Majiwada Flyover to Eastern Express Highway. The later part was modified by taking the BKC Connector, instead of SCLR.
Chalo Bus (Photo: GP Busfanning)
Pricing
This is not a regular bus. To understand the passenger market it serves, one needs to analyse the premium service segment served by players like MYLO, CityFlo, Kommute, etc. The intention of running it fully reserved is to ditch standing in crowded buses and thus the premium fares. The end-to-end ticket of S101 was ₹205 on the Thane – BKC route and that of S102 was ₹50 on the Bandra – BKC route. Later, there were some changes in the fare chart, so please do refer to the Chalo App for the same. Apart from one-way tickets, various bus pass plans were announced by BEST along with the first ride for free (which I utilised on my way home from BKC). There is also a trial pass to claim five long distance trips at the cost of ₹20 per trip. Your unused rides get added up on the next pass, giving an absolute value for money.
Fares on the Chalo Bus
Facilities
To serve the purpose of premium fares, these buses come with the capacity to carry 42 passengers in a 2×2 configuration. All the seats can recline up to 45° and come with a USB power outlet. The armrests are adjustable. Once a ticket is booked, a Booking ID is generated, and the live location of the bus is regularly updated. A seat can be reserved even if the bus is five minutes away and gets authenticated through the bus driver feeding it in the system.
Interiors of the Chalo Bus (Photo: GP Busfanning)
Experience
My first ride in S101 was more or less an adventure. Several passengers boarded the bus with the first ride being offered to them, for free. A staff member from Chalo was onboard, guiding both the driver about roads and passengers about the App. It took an hour for the bus to finish its BKC Tour where in LBS Marg and SCLR were waiting to welcome us with traffic congestion. After skipping the Ghatkopar flyover, our bus ran into issues as the steering felt heavy and all of a sudden, the AC stopped functioning. The driver pulled over to check the issue while passengers onboard had already begun taunting about the capacity of Electric Buses. To our luck, the issue was resolved within 10mins, and we were back on our way to Thane.
Looking at Traffic from the driver’s seat (GP Busfanning)
Conclusion
The service has great potential to expand. In a way, it can also bring the bygone AC Super Routes of BEST by covering long distances. After a hectic day, one can relax on the way home since the bus has ambient lighting that can be dimmed in the evening. More routes are considered for operating the Chalo Bus, like Thane – Powai, BKC – Kharghar and Chembur – Cuffe Parade. Some of these might be operational soon as new buses arrive in January 2023.
S101 from Thane to BKC (GP Busfanning)
It’s great to see BEST fighting back with the competitors in the premium segment but the fleet expansion for its routes is still a burning topic. The upcoming year will test BEST in its struggle for existence. More than 2,500 Buses are not delivered on one hand, while the Leyland Lynx Midi and TATA CNGs are soon going to end their shelf-life. Another route rationalization (like 1 September 2021) will be a pain for passengers.
Ashok Leyland’s Old CNG Bus vs Ashok Leyland’s Switch Electric Bus
Adding another feather in its cap, the Brihanmumbai Electricity Supply and Transport (BEST) undertaking will soon start premium air-conditioned buses in the city.
These new buses will be single-door electric buses manufactured by Ashok Leyland’s subsidiary Switch Mobility. Branded as Chalo Bus, they will be dark blue in colour with an orange livery. The bus will not feature any standees and commuters will have to book tickets upfront via the Chalo app. Buses will feature USB ports for charging devices, live tracking and will only stop if a reservation from the stop exists. Commuters will have subscription plans available as well as flexibility in scheduling and canceling.
As part of the first phase, four buses will hit the streets on 12 December 2022 with two routes that will run from Monday to Saturday.
Express Route: This route will run from Thane to Bandra Kurla Complex (BKC) every 30 mins between 7am and 8.30am and in the reverse direction between 5.30pm and 7pm.
All-Day Route: This route will run from Bandra Station to BKC 8.50am and 5.50pm and in the reverse direction from 9.25pm to 6.25pm.
This makes BEST the first city in India to have a premium bus service that is entirely electric.
Fare for the new Chalo Bus
BEST has announced plans to launch 200 more such buses.
As of now, it is unknown which depot these buses will be housed at and whether they will be operated by Switch’s mobility-as-a-service (MaaS) subsidiary OHM Global Mobility.
I am personally disappointed by BEST’s decision to not stick to its ubiquitous red colour. The colour scheme is eerily reminiscent of BEST’s Purple Faeries. Another factor that makes me sceptical is the timings of the bus. By not operating on Sundays and restricting operations between 8am and 6pm, BEST is focusing only on one section of the userbase. If BEST is really looking at taking on cabs and auto-rickshaws, it needs to operate for longer periods and also operate on Sundays, predominantly to attract the touristy crowd.
Interestingly, a decade ago, the Maharashtra State Road Transport Corporation (MSRTC) experimented with its now defunct Shivneri Corporate service. It used its existing Shivneri fleet of Volvo B7Rs as a point-to-point service from Kandivali to BKC.
Well, this might be too early to judge a product that has been newly introduced but I am concluding this after testing it for two weeks. Frequent interactions through time-to-time feedback and testing all the components from speed to brakes and acceleration, this is an in-depth review of my experience with Vogo in Mumbai.
The Brihanmumbai Electric Supply & Transport (BEST) Undertaking introduced electric scooters, aiming to provide last mile connectivity to passengers from bus stops to their homes. The service is provided by Vogo, a Bengaluru-based start-up running rental services through their App. Services was introduced in Andheri at first and slowly reached Mulund by November.
VOGO Scooters parked at Salviwadi, Mithagar Road, Mulund East (Photo: Gandharva Purohit for BESTpedia)
Overview
The tariff for renting an E-Scooter was earlier set as ₹3 per km, but later changed to ₹2 per minute. The app gives you around a minute or two to cancel the ride in the beginning but if in case you fail to do so, you are charged with the basic fare of ₹2. Now the catch is, if you are stuck in traffic or at a signal for a long time, the timer goes on ticking & ₹2 per minute continues to be charged in your fare (just like the waiting charge of an auto rickshaw would go). The scooters in use are White Carbon O3 – manufactured by Gandhinagar-based White Carbon Motors – that have the capacity to run up to 45 kilometre on a full charge. The top speed of this scooter is 25 km/hr which exempts riders from needing driving licence as per laws set for driving electric two wheelers in India. However, when it comes to handling it, one should have an experience of driving two-wheelers (which I do) to operate this vehicle. The acceleration and braking is good and the most importantly – the scooter comes with a loud horn – quite an essential element to drive on city roads.
A promotional coupon handed over by the staff with new fares to be brought into effect soon (Photo: Gandharva Purohit for BESTpedia)
While I was initially unsure whether the batteries are swappable or not – they are, the scooter has a charging port right below the seat. Talking of the seat, it can only accommodate the driver, while there is a grab handle behind. Other variants of this vehicle come up with a carrier or a boot at the rear. The vehicle has keyless entry and gets locked/unlocked through the mobile app. One needs to ensure that both Bluetooth and mobile data are active when using the app.
TOOK ELECTRIC SCOOTER FOR A RIDE Clocks top speed of 25kmph. Shock absorbers are the Best. There's scope for improvement in the Mobile App @Vogo_rentals since payment took more time than expected. Also, please install a Station @ CheckNaka (East) & Mulund Rly Stn East. pic.twitter.com/eLQn6B6Xau
Payments can be made by linking either an Ola money wallet, Amazon Pay or PayTM (which didn’t link successfully in my case) or paying a ₹100 refundable deposit in order to use other modes of digital payment like Net Banking, Credit or Debit Cards, or UPI. As of now, there is no tariff plan for a monthly or quarterly basis (a subscription plan), but I did suggest that they introduce one in the feedback. A recent chat with one of their ground staff ended with an update with Vogo switching to old fare chart of ₹3 per kilometre for near future.
Operations
A cutout pasted on the VOGO Station near C.D. Deshmukh Garden, Mulund East (Photo: Gandharva Purohit for BESTpedia)
As per sources, the service centre for these scooters is located at Vikhroli which takes care of the electric scooters in the region from Ghatkopar to Mulund. The company has a tie-up with the Municipal Corporation of Greater Mumbai (MCGM) that gives them freedom to operate and park within the city. The app comes with a specific section for raising a refund request in case a challan is issued or the user has paid for the breakdown repair. In this case, the customer support executive is available on chat. Raising a grievance does take time since the mobile app is a bit complicated while finding the reasons to file a grievance. If you have an active ride at the moment of complaint, get ready to pay for the time that you wait. While ending the ride, the app asks to upload a picture of the landmark where vehicle is parked. While clicking the picture and uploading, it takes another minute wherein the user is charged an additional ₹2.
My experience after using the product-service
Fare breakdown of a ride
For the last two weeks, I have tested this product to its full potential just like how it tested my patience (more on that, later). The first ride was as smooth as butter, but it took time for me to finish the payment. One ride turned out to be tragic when the scooter I unlocked, was stolen by someone else. I was charged for the ride despite not driving the vehicle, for which raising a refund request took a week. Another tragic incident happened when I locked a scooter for some work and later on, it refused to unlock. I wasted a nice 20 minutes just trying to start the scooter but had to report a breakdown in the end. Luckily a refund was initiated quickly once the issue was brought to their notice.
My first ride started from a main road and went through the busy and narrow market road near the railway station. Traffic and pedestrians were the biggest obstacles here but thanks to the quick braking, I did not end up hitting any of them. The next ride, I took it across a rail-over-bridge, testing its ability to climb gradients. While I was earlier driving at 25 km/hr, the speed did not come down below 20km/hr while climbing. Taking the difficulty to next level, I did test it on a highway. Unfortunately, the scooter I was riding was locked to 20km/hr, so it was a boring ride. That day, I started from Tata Colony, Mulund for Nahur Railway Station, a route that has a two-minute-long signal at Bhandup Pumping Centre on its way. The wait at the traffic signal was the worst part since it added more to the fare and a speed lower than expected took more time to reach my destination, again charging me more. Throughout the ride, I stuck to the service road to stay away from high-speed traffic movement on Eastern Express Highway. The low speed does not fit on big roads. The last time I drove on the Eastern Express Highway was an electric bicycle in Thane operated by Coo Rides. The bicycle too had a speed limit of 25kmph (although majority of their bicycles are locked to 15 km/hr), it was the best riding experience since I drove through Majiwada traffic, Teen Hath Naka Flyover and the Kopri Rail Over Bridge. I did not get the same experience over here since the scooter was lagging in terms of speed.
Refund Speed
No matter how many flaws we may find in the operations, the process of initiating refund is quicker than expected. It is said that the money will be refunded in 5-7 business days, but it actually gets refunded in 5-7 minutes. The said incidents when I had raised a refund request and the day amount was debited from my account twice, while paying for deposit. In both the cases, my money was credited back the same day I had reported the problem.
Mishandling
SEEMS SOMEONE HAD AN ACCIDENT@Vogo_rentals one of the scooters is lying broken near Mulund Railway Station East Bus Stop (opposite Hotel Prashant). BLR001×× Number was not visible. Please get it attended on time. pic.twitter.com/eZ84IbpKHV
Whenever there is a use, there is a misuse as well. For any app-based rental services in the city, users should be equally aware of how to use it. In the past two weeks, majority of the users seen in Mulund are the slum boys who take these scooters for a ride and end up breaking the hooks that are supposed to be used to hold your belongings. To make things worse, some scooters have the grips missing on their grab handles, some have broken wirings that connect to the accelerator, some scooters have their horns dimmed (some don’t even have them working), while some scooters have only one brake functioning. Each and every fault cannot be blamed to the users since the operator too should take care of servicing these vehicles from time to time. After every ride, the app asks for a rating and every single star rating is followed by a phone call from their customer support executive. The customer support is open to feedback that are well-explained, but action needs to be taken before it is too late.
Two guys trying to fit on one scooter. (Photo: Gandhrava Purohit for BESTpedia)
Conclusion
The experience using Vogo E-Scooters has created a neutral opinion at end of the day. The product is very handy that it can be used regularly but sometimes it equally irritates you into wanting to uninstall it forever. First things first, the Vogo stations need to be set up in between two bus stops where the distance is more in order to walk. If used correctly, Vogo rides are the best medium since it is slower then buses but faster than going anywhere on foot. The last mile connectivity promised by BEST is only possible if Vogo has a strong network in the city where after every second lane, a station is made available to lower the time taken for walking from the bus stop to the doorstep. The fare chart needs to be revised according to distance once again since the timer can result in riders driving fast and dangerous and could end up in an accident. The rate can be charged as ₹1 per 500 metres so that ₹2 per kilometre would prove a value for money. Or else ₹1.5 per 500 metre too is possible since payment anyway happens digitally. Monthly, quarterly and half yearly subscription plans with a limit of 5 kilometres can be rolled out so that people can use the scooters on a regular basis without worrying about making a payment after every ride.
The next suggestion is regarding BEST buses, which brings us to the title. The Undertaking should take the fleet expansion seriously and bring more buses within a year as time is ticking for the ones aged beyond fifteen years. Chalo was a major breakthrough in terms of digital payments in bus travel. Vogo can become a success but if BEST does not improve the service, both would end up being a distraction. Frankly, what is the use of booking a ticket on an app if the bus service itself is not reliable? The BEST Undertaking has entered the Endgame wherein either it will increase the service and win the trust of its users, or become ignorant to criticism with a dwindling bus fleet, till the day it is wiped out of existence.
Have you used a Vogo to get to a BEST bus?Do tell us your experience in the comments section.
Gandharva wrote a a follow-up review after two months; you can read it here:
A while back the internet was flooded with a video of a bus with a scrolling display that read Madarchod Sukheja. However, it seems that the incident has quite a backstory to it.
According to reports, the bus is owned by Sukheja Travels, owned by one Satish Sukheja and plies on the Satna-Indore route in Madhya Pradesh. Apparently, neither the driver nor Sukheja were aware of the expletive on the bus’ display till people noticed it and alerted them to it. Accordingly, Anil Kumar Pathak, the company’s manager filed a case with the Kolgawan Police Station in Satna.
So what happened?
A while back, one employee named Salman Khan was hired by Sukheja as a bus driver. However, it soon came to light that Khan had trouble driving post evenings and wore high-powered glasses. Sukheja questioned the transport department for issuing him a licence in such a condition, his licence did not show his glasses in the photograph. Subsequently Khan was offered to drive a four-wheeler instead but that didn’t pan out and after a month of employment, he was let go off. In his complaint, Pathak stated that only Khan had the password for the LED display unit for the bus in question (MP 19 P 7782) and thus it was evident that he was the one who tampered with it.
Since then, the story has gone viral over the internet with most people (including me) laughing it off as a practical joke but once knowing what the real story was, it is a little sad. It also speaks volumes about our driving licence regimes and that something must be done to rectify it. It also talks about the dangers of leaving the bus display controls open to potential misuse as they could be used for a wide variety of purposes.
Sukheja is looking at recovering ₹55,000 from Khan for a possible malfunctioning display.
Your commute could soon become better (or even BEST, pun intended) as the Brihanmumbai Electricity Supply and Transport (BEST) undertaking has begun the process of calling for tenders for agencies to supply electric cabs with drivers (also known as a wet lease) for last-mile connectivity in Mumbai. According to an article written for the Times of India by Somit Sen, the agency will provide cabs on an ‘aggregator basis’ on a revenue-sharing model with the agency providing the vehicles and staff and thus keep BEST’s capital expenditure at zero. The article also mentions that the agency will provide fuel, which is kind of odd given that these are electric vehicles. The cabs will be electrified.
Users who want to book then can book them using BEST’s Chalo App, and fares will be on par with other aggregators including Ola and Uber. A user can plan a -multi-modal journey using both cabs and buses.
Although unrelated, BEST also recently procured 16 electric Tata cars for its staff to use.
An important question arises: If the private partner is providing the fuel, to be read as paying for electricity, then what about the charging? Will the undertaking open up its charging infrastructure at various depots and bus stations for these vehicles?
An interesting point to note: Fellow transit-enthusiast Kundan Srivastav had explained (in detail) a similar concept where public transport agencies such as BEST could tie-up with private partners to operate taxis under a common brand name way back in 2020 during the early stages of the lockdown. I hope he may write an article on it some day. Please do follow Kundan on Twitter, @kun_srivastav.
An even more interesting thing to note. A year ago, in August 2021, a badly photoshopped picture of a red Volkswagen Polo with BEST’s logo on it made the rounds on social media, purporting to be BEST’s new electric taxi service. BEST clarified it to be fake news. You can read more about it here: Fake News Alert: BEST Is Not Launching Electric Taxis.
In what can only be deemed a major embarrassment for the Metropolitan Transport Corporation (MTC) of Chennai, crewmembers belonging to the Chromepet Depot (CR/CW) were found to have disconnected the vehicle tracking devices and skipping interior regions in mini-bus routes. These buses, operating as “Small Bus” are generally operated as feeder services from metro, railway and bus stations to interior regions where the patronage is low.
According to a report in the Times of India, the issue came to light when residents of Chitlapakkam were unable to track the bus S100 that runs from Tambaaram to Chennai International Airport Metro Station. In May 2022, transport minister SS Sivashankar had launched the Chennai Busapp, developed in partnership with Chalo. MTC staff were reported to have disconnected the tracking devices in their bus and then skipped some regions altogether, thus leading to long waiting times. Officials of both the MTC and the Chennai Metro Rail Limited (CMRL) warned the staff and even deputed officials on the buses to ensure that they did not skip any stops or routes.
This brings about an important question. What are we to do when services are being sabotaged by the staff themselves? A general warning is not good enough. There has to be serious consequences. A lack of pay or suspension without pay or even termination of employment would ideally make the best sense. At the end of the day, public transport is largely non-profitable and is funded by taxpayer money.
On another note, since MTC has brought back AC buses after a long time, maybe MTC could consider running AC mini-buses on certain routes, especially feeders for the metro.
Featured Image: MTC Small bus on Route S35 from Ashok Pillar/Ashok Nagar Metro Station to Defence Colony (Ekkattuthangal). Photo clicked in 2014 by Srikanth Ramakrishnan, available on the Wikimedia Commons.
On 20 April 2022, the Brihanmumbai Electricity Supply and Transport undertaking (BEST) launched its first digital bus which had a new “Tap-In and Tap-Out” system. This system is similar to London’s Oyster Card; the only difference is that in London you don’t have to tap out since there is a single fare structure on their routes. Out of curiosity I wanted to try this system since I have been thinking about this after BEST launched their conductor-less bus services.
On 3 May I went to Chhatrapati Shivaji Maharaj Terminus (CSMT) and took A-115 to Churchgate. When I reached Churchgate Station there were two Electric buses on A-112 (Ahilyabai Holkar Chowk, Churchgate to Gateway of India) but since both buses didn’t have the tap-in/tap-out machines, I skipped both buses and waited for 10 -15 minutes. Then came a CNG Midi bus from Mumbai Central Depot (7147) on the same route. It never came to mind that this bus is the bus I have been waiting for. So I thought I would go back to CSMT Bus Station after taking a short trip to Gateway Of India.
A-112 between Ahilyabai Holkar Chowk, Churchgate Station and Gateway of India. (Photo: Vishal Naik)
I bought a ticket from the ground booking conductor using an NCMC (National Common Mobility Card) and he was surprised to see it since for him it was first time seeing this new card. After telling him about how the card works after tapping it on ticket machine, I boarded the bus and after a few seconds I noticed that there were tap-in/tap-out machines installed at the front and rear doors respectively.
Successful Tap-In (Photo: Vishal Naik)
After the end of this trip, I boarded the bus again. I asked the conductor if I could use my card directly on the machines he agreed and at first my NCMC sadly didn’t work so next I used my normal Chalo Card, and it worked like a charm. There was a person who was monitoring this system inside the bus. I asked him why NCMC didn’t work, and he replied that they haven’t updated this system yet which is why my NCMC wasn’t being accepted by the machine. Finally at the end of the journey I had to tap out after that the fare amount was displayed along with the balance remaining in the card on the machine and I got a printed ticket.
Tapping-Out at the destination (Photo: Vishal Naik)
Overall the system looks good, only one thing that should be skipped is printing paper tickets because at the end the machine displays remaining balance and the amount deducted for your card. The driver keeps a tab on commuters who are tapping in making sure that no one enters the bus without tapping in or having valid tickets. If a person forgets to tap out in the next tap In maximum fare will be deducted from his card balance. This system will get rid of those time consuming conductor-less services.
The Printed Ticket at the end (Photo: Vishal Naik)
Before introducing more routes BEST should increase the sales of Chalo Smart card as well as Chalo NCM. It seems like very few NCMCshave been sold because every time I show mine to any conductor it is their first time seeing an NCM. Once Mumbai Metro and the Mumbai Suburban Railway integrate NCMC in their system commuters can easily change modes of transport without carrying multiple cards.
Featured Image: BEST’s Tap-In, Tap-Out system (Photo: Vishal Naik)
If you are stepping out, do note that while masks are no longer mandatory, the new XE variant of the Wuhan Virus is making the rounds. Stay safe, better safe than sorry.
In a bid to make commuting easier across the city, the Brihanmumbai Electricity Supply and Transport Undertaking (BEST) has announced that it will integrate the state government’s Universal Travel Pass (UTP) for vaccinated commuters with bus tickets booked digitally using either the Chalo app or card.
This move will ensure that commuters won’t have to carry a separate printout of their pass and will be digitally verified on the screen of the ticketing machine.
The travel pass was launched in August 2021 and anyone can apply for it two weeks (14 days) after receiving their second dose of the Covid-19 vaccine (Covishield, Covaxin or Sputnik V). It was integrated into the Railways’ UTS app in November 2021 so that commuters of the Mumbai Suburbam Railway need not carry a separate printout if they are booking a ticket using their phones.
There is no word on integration of the travel pass with ticketing mechanisms of other modes of transport such as the Mumbai Metro, Mumbai Monorail, buses of other municipal bodies or the state transport corporation (MSRTC).
The Pune Mahanagar Parivahan Mahamandal Limited (PMPML) recently made the pass mandatory for all those boarding buses in Pune and Pimpri-Chinchwad which has led to a mess due to the added hassle for conductors of checking the vaccination status of commuters. Given that the city also has a functional electronic ticketing mechanism in the form of the Mi Card, perhaps this step can be extended to Pune, although it is doubtful that may happen given the current government is behaving as if Mumbai is the only city in Maharashtra.
Hopefully, this will also help people move towards cashless travel.
If you are stepping out, make sure you wear a mask, follow COVID-appropriate behavior and keep your hands sanitised. Omicron is here and the situation is quite scary.
After exploring several avenues to boost revenues, loss-making Pune Mahanagar Parivahan Mahamandal Limited (PMPML) has decided to implement one more method. The Corporation has decided to install digital screens for advertisements inside buses.
This method was earlier pioneered by the Brihanmumbai Electricity Supply and Transport (BEST) undertaking in Mumbai in the late 2007s. BEST buses had closed-circuit television (CCTV) cameras positioned at the entrance and exit of buses and two screens at the front of the bus that alternated between footage from the cameras and advertisements. Anyone who took a BEST bus in 2007-2008 would remember trailers of Jimmy, the debut film of Mithun Chakraborty’s son Mimoh. It kept appearing every two minutes and was really annoying.
Below is an image of the new display inside a PMPML bus, shared on Twitter by Devesh Shah.
This can be a good revenue booster for PMPML, which is currently in dire straits. As per a news report from July, the corporation is expecting its losses to touch ₹9,600 crore in the next ten years.
PMPML has been looking at different avenues of monetising its available assets over the last year but many of its efforts have faced a lot of flak. The most critical response was to a plan in March where it was proposed to set up bus shelters with a small-shop attached to it. Many activists and the usual suspect Pune Mirror heaped unwarranted criticism over the move claiming it would attract paan-bidi shops and inconvenience passengers without a shred of evidence.
Subsequently PMPML began looking for other avenues, including starting parcel services and redeveloping its depots as commercial spaces.
The plan to set up digital displays may bode well for the corporation. A Business Standardreport from 2013 said that BEST was charging advertisers a mere ₹9,300 for a 10 second advert on displays across its fleet. Should PMPML equip all the buses in its fleet with displays, it can earn a significant amount. It can also make use of the displays present at its Rainbow BRTS stations.
Let’s hope PMPML succeeds this time. Video ads inside a bus may not be such a bad deal after all.
Nearly two and a half months after BEST announced that it too would get on to the QR code-based payments bandwagon, the undertaking has now announced that it will partner up with Yes bank-backed PhonePe to provide all conductors with QR codes. Commuters can however use any app to pay for the tickets.
According to a Mid-Dayreport by Rajendra Aklekar, BEST has provided 10,000 QR codes to its conductors on all 3,000 buses across 27 depots. While initially limited to the Colaba and Wadala depots, it is now available across the city.
However, another report by Aklekar did underline the importance of proper training being provided to bus conductors, in the absence of which, cash reigns supreme.
BEST has also put up banners and advertisements inside buses to promote the new payment system. It has also put up instructions for commuters at a few bus stops.
